Marketing and Jb Hi Fi Essay

Submitted By alicedeng3

Words: 381

Pages: 2

Open Document

http://www.business.vic.gov.au/operating-a-business/how-to-start/before-you-start http://www.business.vic.gov.au/operating-a-business/how-to-start/business-planning http://www.theguardian.com/business/2013/nov/05/global-financial-crisis-happiness-trust-governments-oecd https://books.jbhifi.com.au/Browse#2 Executive summary:

Light up Ltd is a reseller in the intermediate industry of the actual product of the Kandle E-Reader for the past 5 years. Whereas the goods are supplied by a manufacturing company in Malaysia. The company is currently providing with the product( E-Reader ) and the online e-book downloading system under only the JB Hi Fi’s exclusive online service.

The company had its peak 3 years ago. At the time, the market share of Light Up Ltd was once 20% of the E-Reader market of Australia. But due to its inability to match competitors’ innovative feature, the market share has been lost rapidly within the 2 years, to 10%.

In the next year, Light Up Ltd have planned to seeks to enter a new target consumer and to be more specificate with they needs and wants, be more focused on the marketing approach- consumer orientation. Light Up Ltd has also plans to optimize its future option by diversifying its distribution ( due to JB Hi Fi’s is only focused on the Australian market and service quality falls and reputation were lowered) and be innovative with is product features.

Light Up Ltd were to be know by its great quality and the affordable (cheap) price, will be in future to differentiates itself

Use of Company Branding in the Marketing Mix Essay example

Use of company branding in the marketing mixIntroduction.The JB HI-FI company brand has established itself as a leader amongst Australian home entertainment retail stores. Their philosophy has always been to provide Australians with the cheapest prices and biggest range. As a value player in the entertainment electronics retail market, JB HI-FI has continued its’ marketing theme of “Cheapest Prices Always”. Having grown from ten retail outlets in 1999, JB HI-FI now has 141 stores (Australia: 131…

Words 1936 - Pages 8

Intrapreneurship report Essay

Table of Contents How To Read This Report This report is designed to effectively profile the two firms JB Hi-Fi and RedBalloon and compare its level of innovation and entrepreneurship within the firms. We have uniquely set out the report with the intent to demonstrate a clear comparison between the two firms. We hope you find this it easy to read and visually appealing. The sections: Blue section Red Section Yellow Section Green Section Executive Summary Introduction Today’s…

Words 4222 - Pages 17

Insomnia: Marketing and Home Appliance Essay

FEASABILITY STUDY Suning Business Feasibility Name:_GUIDONG ZHONG (Anaken)__ Student number:_3392045 Date:___07.09.2013 Class: Business Background Teacher’s names:Dr Claire Davison & Dr Paul R. Cerotti Contents Executive summary Suning appliance co., LTD. (Shenzhen stock exchange: 002024) is a Chinese chain type electrical appliances sale enterprise, referred to as "Suning electric equipment, formerly known as Jiangsu Suning JiaoGuDian co., LTD. Founded in…

Words 3502 - Pages 15

Technological Changes In Information Management

that the home line products are not as powerful as the business, but they have an excellent multimedia performance. In this paper we will focus specifically on line home laptops. This line will be evaluated according to the vision of marketing focused on the 4 p´s product, place, price and promotion. Product: Toshiba home line products…

Words 1468 - Pages 6

Apple Inc. and Nike Fuelband Essay example

Nike is listed on the NASDAQ Stock Exchange in the USA and the shares are trading at $78 USD as at 2nd July 2014. “Just Do It”, the memorable Nike slogan that appears on a huge percentage of their products, was conjured up by Nike’s advertising agency in 1988 and is still in use today. NIKE Inc. Company History Nike Inc. is a multinational company headquartered in Oregon, USA that focuses on innovative products to promote performance and improvement in the world of sports and exercise. The company…

Words 2535 - Pages 11

Report On The Financial Performance Of The Harvey Norman Company

Title: Report on the financial performance of the Harvey Norman Company Assignment Topic: Review the published financial statements from the past two years of a publicly listed company on the Australian stock exchange (Harvey Norman). Analyse the strengths and weakness of the organisations operations and performance based on the analysis of the five aspects of performance evaluation including recommendations for suggested improvement based upon this review. Word Count: 2454 words…

Words 2565 - Pages 11

AMB340 Service Marketing Essay

AMB340 Service Marketing Service Encounter Report Word count: 1978 I. Introduction Nowadays, services dominate economy and generate most new jobs. This service encounter report aims to compare and contrast my own real-world service experiences using services marketing theories. Firstly, it will compare my two satisfactory encounters journals in East Coast Car Rentals and Ambient Hotel Colina to get the most satisfactory one. Secondly, two dissatisfactory encounters in Ray White Alderley and Myer…

Words 4198 - Pages 17