Essay Marketing Apple

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Dianil Santana
Apple Inc. Market

As new technologies emerge, music player devices and phones become more advanced there is one brand that is the ‘Apple’ of everyone’s eyes and that is Apple Inc. Apple has a created a major name for themselves with amazing marketing techniques.
One of the techniques they use in their marketing strategies is making consumers laugh. Apple creates commercials that catches ones attention by using comedy. Stick a great product along with an edgy comedy view and it will succeed and sell.
Unlike other companies Apple is constantly changing the look of there products. Though some products may have the same capabilities they change the look of the product. Dedicated Apple followers will pay whatever price is put on products to follow the trend of having the most up to date
Apple product.
Some of Apple’s most known products are
-Mac line of computers and laptops
-iPod music player
-iTouch music player
-iPhone smartphone
-iPad tablet computer

-iTunes media browser
-Safari web browser
Apple’s products are used as a basis by other computer companies in designing the specications and physical characteristics of their products. It also serves as a standard companies use on the design of their products.
Whether you’re a female or male, young or old Apple creates products that can be personalized to anyone's liking. The target market of Apple is broad people of all ages and races purchase Apple products. Apple creates products that cater to everyone. Walking into Apple’s local store at Staten
Island Mall it feels like a local hangout for teenagers. Most likely these teenagers will come back with their parents to purchase a product that they recently have used or ‘played’ with while at the Apple Store. Unlike other retailers Apple has a full floor display of all their products that allow consumers to ‘test’ the product, see if that product has the capabilities they are look for etc. From personal experience I like to
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