Essay on Marketing: Franchising and Subway

Submitted By miao8049

Words: 483

Pages: 2

Open Document

In 2011, Subway became the top fast-food franchise chain when it reached 33,000 restaurants worldwide and the company is currently on track to hit 34,000 units very soon. This success was especially sweet for Subway because the franchise finally surpassed the legendary McDonald’s for the top spot. While such phenomenal growth would be expected of a major conglomeration, the sandwich chain actually built its brand one locally owned franchise at a time. Franchisees can learn a lot from Subway’s success, so Entrepreneur.com compiled of list of the factors that led to their remarkable rise.

1. Stay on Top of Trends – Subway began as a simple sandwich shop, but the growing interest in healthier eating led them to evolve their menu to include lighter choices along with more substantial ones. The franchise quickly incorporated their healthier, fresher food into their marketing message and began appealing to more health-conscious consumers.

2. Be Flexible – Subway had been just another sandwich chain until their rapid response to the market’s newfound focus on health enabled them to be one of the first fast food franchises to jump on the trend. They quickly adapted their menu and marketing message to reflect the changing consumer. This healthy shift has proved to be much more difficult for traditional burger chains known for their greasy choices.

3. Sell a Story – Rather than just promoting the healthfulness of their sandwiches, the franchise enlisted spokesperson Jared to tell the story of how Subway helped him lose weight. His struggle resonated with consumers by appealing to them on a personal level. The franchise continues to use Jared as a major marketing strategy since he’s earned a strong fan following.

4. Move Beyond Basic Storefronts – Today, Subway units can be found in a wide variety of locations, including schools, hospitals, and convenience stores. Rather than

MRS SHAH Essay

Marketing strategy Multinational fast food restaurant chain Marketing strategy of Subway Offering healthier alternative to traditional fast-food chains Introduction Subway is a multinational fast food chain started in 1965 with annual sales of $6.5 million and more than 30,000 units worldwide. It started by offering healthier, fresh, custom-made sandwich which offered a healthier alternative to that of the traditional fast food chains such as Kentucky fried chicken, McDonald’s, Pizza…

Words 3095 - Pages 13

Subway Market Research Essay

1 INTRODUCTION Subway chain is the third largest fast food chain in the world after McDonald‟s and KFC. The first Subway was founded in 1965. The founder of the Subway chain, Fred De Luca, started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. (Subway Denmark) Now there are more than 30,000 Subway restaurants in 88 countries worldwide and it is the world‟s…

Words 5022 - Pages 21

Essay Can

count: 3,000 Table of contents 1. Introduction 2 2. Operations strategy - competitive factors and performance objectives 2 2.1. McDonald’s Corporation 3 2.2. Domino’s Pizza, Inc 4 2.3. Subway 5 3. Structural and infrastructural decisions 6 3.1. McDonald’s Corporation 6 3.2. Domino’s Pizza, Inc 8 3.3. Subway 9 4. Conclusions 10 5. Appendices 11 6. Bibliography 14 1. Introduction The fast food industry is a highly profitable business, which was worth $201.1 billion in 2009 and was…

Words 3969 - Pages 16

Design A Sub Briefing Pack Central 3 Essay

SUBWAY® Central Region Entry Pack l l a g n i l l a C s t n e d u t s g n i k n i h t h fres to take part in the SUBWAY® brand’s Create and market a winning SUB using the theme #heartfeltsubs ing n n i w e Th ill team w 0s 0 0 , 1 £ N WAImazon voucher of will p teams u r e n n Five ru e up to £250 receiv on of Amaz s voucher ©2013 Doctor’s Associates Inc. SUBWAY® is a registered trademark of Doctor’s Associates Inc. s r e h c a e T r Dea s t n e d u t S and An opportunity for students to…

Words 3323 - Pages 14

LAST ONE GLOBAL TRADE YAS Essay

Critically discuss the evolution of relevant global trade distribution processes over the next few years for Subway and Nissan. Module Code: Student Name: Student Number: Word Count: 2,702 Date: Table of Content Introduction 3 Subway Global Distribution & Operation 5 Overview of Nissan’s Global Trade 9 Conclusion 12 References 13 Introduction The 21st century is experiencing an intensified pace of changes in the macro-field due to the rapid advancements of technology,…

Words 3105 - Pages 13

Subway Case Analysis Essay

Case Study #1 Subway Sandwich Shop Analysis Case Study One Subway Sandwich Shop Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company. Through analysis a deeper understanding of an industry, competitor and possible options can be examined. Subway Sandwich shops early history roots can be traced back to the summer of 1965, with a $1,000 investment a new venture was born. Fred DeLuca…

Words 1301 - Pages 6

swot subway Essay

1.0 Executive Summary For this assignment, I will choose Subway for my food business organization. This assignment will explain the SWOT analysis. Besides that, this will also explain the SWOT analysis for Subway which includes strengths, weaknesses, opportunities and threats. Firstly, I will introduce the definition and the role for SWOT. Then, I will introduce…

Words 3192 - Pages 13

Online Business Essay

customers this opportunity. There are many kinds of online bussiness,some of them are very profitable,some not that much.One of the most common online businesses is the internet franchising.The companies,which resell their products are called franchising partners.Offering a lot of products and brands,the company franchiser ensures…

Words 2647 - Pages 11

Kfc Vietnam Essay

MARKETING AND MANAGEMENT EXECUTIVE SUMARY Table of Contents 1. Company Profile and History 4 2. Current Market Situation 4 2.1 PEST Analysis 4 2.2 Porter’s Five Forces 6 2.3 Competitor Analysis 7 2.4 Market Segmentation 8 3. SWOT and issue analysis 11 3.1 SWOT analysis 11 3.2 Key Successful Factors 13 3.3 Issue Analysis 13 4. Objectives 14 5. Marketing Strategy 14 Appendix 15 Figure 2 15 Reference 16 1. Company Profile and History Kentucky Fried Chicken (KFC), founded by…

Words 3069 - Pages 13

Essay on Virgin Group

technical procedures and control in various units of a business. A centralized organization allows for minimal delegation to managers, with the chief executive retaining power over majority of the decisions. Brand franchising is synonymous with the business strategies of McDonalds, Subway and various other organizations, especially in the fast moving consumer goods (FMCG) sector. The term refers to the process of a single corporation using its identity as a purchasable asset, due to the strong recognition…

Words 2253 - Pages 10