Marketing Management Essay

Words: 2454
Pages: 10
Open Document
Introduction
Masters Home Improvement is one of Australian home improvement and hardware store which only have two years’ experience. The beginning of Masters Home Improvement was established under the program of joint venture between Australian retailer, Woolworths Limited and American home improvement and appliance stores, Lowe’s. The very first store opened on 1 September 2011 in Braybrook, Melbourne. Now there are 33 stores in Australia. In 2012, the transactional website was launched that made Masters Home Improvement win the title of Australia's first online hardware and home improvement retailer. Masters Home Improvement strives to provide marvellous shopping experience that consumer have never experienced before via marketing …show more content…
And “projects” provides the information of product and using methods via articles or videos. Those functions realize all the requirements which can be completed online rather than only can be done in stores in the past.

3. Marketing Mix—Evaluation and Critique
3.1 Overview of Current Marketing Approach

According to Treacy and Wiersema (1993), the strategy for company to achieve leadership positions is transferring superior value to their target customers. The concept of operating of Masters Home Improvement is “The stores are designed with you in mind” (Masters Home Improvement, 2013). On the other hand, Masters Home Improvement offers the customer-first shopping experience that involves in satisfaction of customers’ demands from products to services. This statement can be classified into four main principles including price guarantee, product diversity, professional assistance and well shopping environment (appendix A).

3.1.1 Price guarantee
Masters Home Improvement is a corporate chain which has advantage to buy in large quantities at lower price. And the primary message of Masters Home Improvement is to change customer behaviour from other stores to Masters Home Improvement to save more. Thus, Masters Home Improvement deliveries this concept through setting competition-based pricing that develops the price guarantee strategy. Price guarantee strategy promises to beat it 10% if the price is lower than Masters’ (appendix B).

3.1.2
Show More

Related Documents: Marketing Management Essay

Questions On Marketing Management

Marketing management course promotion A marketing management course conducted by Jones University is sure to appeal to those students who have completed their bachelor degree in business administration and look to pursue further studies to get a strong foothold in their career. Unlike popular perception, to develop a marketing campaign is not at all a rocket science. There is no need to create an elaborate and drab 300 page document that will not be read by everyone, particularly those you are…

Words 1996 - Pages 8

Essay on Marketing Management

Marketing Management Marketing Management Throughout the history of human social activities, marketing has played an important role in communicating the value of a product or services to customers; it appears wherever a market exists. At the beginning, there were only a handful of basic ways of marketing. As time goes by, it transforms into various kinds of methods in present, the organizations or individuals get much more choices to make the decisions which one is suitable for them. Since…

Words 2524 - Pages 11

Essay on Marketing Management

Marketing Management Assignment 6b The Schwinn Company used to hold up to 25% of the market share for the manufacture of bicycles. When the trend for bikes started heading towards mountain bikes, the company chose to ignore the trend and eventually found themselves in bankruptcy court. The company who was bought by an investment fund now only holds around 7% of the market share and is struggling to keep their place within the market. The company has chosen to offer a line of bikes that range in…

Words 581 - Pages 3

Principles Of Marketing Management

SCHOOL DIVISION OF MARKETING AND ENTREPRENEURSHIP MODULE: MKT3017 Principles of Marketing Management 2014-2015 Module Code Level Credit Value Tutor MKT 3017-STD-1415 6 20 Gil Ogilvie-Johns Assignment Brief – PJ1 Assignment title: "Project Report” – PJ1 Assignment weighting: 60% of module grade Date set: WC 29 September 2014 Hand-in date: 24th April 2015 Macro: pest analysis Micro: market overview, customers, competitors Internal analysis: HR, systems, financial, marketing effectiveness (AQG)…

Words 4894 - Pages 20

Target Marketing And Management Consultants

Target Marketing AND Management Consultants Business Plan “Devoted to your success” Consultants: Edwin, Colocholinares Dru, Rittersbacher EXECUTIVE SUMMARY Target Marketing and Management Consultants, is a company geared toward delivering professional and affordable marketing and management assistance. The service is provided to small start-up businesses, and struggling existing…

Words 1986 - Pages 8

Marketing Plan Management Essay

Case Study Houzit Brisbane Marketing plan management Juliana Silva Brandao 20/08/2012 Marketing Management plan 1. Marketing activities Marketing objectives The market for home-wares in Brisbane is estimated last year at $175 million per annum with an anticipated growth rate of the percent in the coming…

Words 1730 - Pages 7

Marketing Management Book Review

Kanghua Chen Marketing 340 Dr. Anna A. Prisacari March 27th, 2013 Book Review I got this book from Parks Library after I did research for marketing books, the system also highly recommend this book for me. Philip Kotler represents one of the authorizes in the world, he wrote many famous books in marketing industry, like Kotler on Marketing, A framework for marketing management, B2B brand management, Strategic marketing for nonprofit organizations, Corporates Social Responsibilities and etc…

Words 774 - Pages 4

Event Management And Marketing Essay

Event Management and Marketing Student Gaelic Football A critical analysis of the marketing mix and its effectiveness, for the event implemented Contents Page 1. Aims and Objectives 2. Events Descriptions 3. Pre-Event Process 4. Process Evaluation 5. Outcome Measures 6. Critical Reflection of the Event Day 7. References 8. Appendix Aims and Objectives Organisational objectives can be set when specific targets/ambitions are to be achieved in an event. Hoye et…

Words 522 - Pages 3

Essay on Marketing: Management and Marriott

Tutorial 3 – Marriott Review the case available on the course website. You are required to submit a two page preparation document to your tutor in response to the following 5 questions: 1. Thinking of the resources and capabilities of Marriott throughout the case. Which of these resources do you consider. I may consider well organising rather than other resources. The business should be structured to reach maintain profit based on effective managing skills and developing company, for instance…

Words 637 - Pages 3

Strategic Marketing Management Essays

McDonalds | MARKETING MANAGEMENT | Strategic Approach towards Marketing | Contents 1. Introduction 3 2. Planning principles and range of tools and techniques used at McDonalds 4 2.1. Planning principles and Processes used in development of Marketing Strategy for McDonalds 4 2.2. Porter’s five forces model determining the strategic options 6 2.2.1. Threat to new entry: 7 2.2.2. Threat to substitute products: 7 2.2.3. Bargaining power of the customers: 7 2.2.4. Bargaining…

Words 3498 - Pages 14