marketing map Essay

Submitted By l66998063
Words: 415
Pages: 2
Open Document
marketing-map.co.uk

The Marketing Map

twitter.com/TheMMap

B2B CM 2011 | Original design by Jeremy Waite

PUBLIC
RELATIONS

EXHIBITIONS

PRESS RELEASES

TV

STORIES

CONFERENCES

MEDIA RELATIONS
AWARDS

iPLAYERS
PRODUCT
PLACEMENT

COMMENT
& OPINION

LIVE SEMINARS

VIDEO
CONTENT

PLACED ARTICLES

YOUTUBE

PUBLIC SPEAKING

LIFE CASTING

REVIEWS

CORPORATE SOCIAL
RESPONSIBILITY

FILE SHARING

RSS

CASE STUDIES

VIDEO
CONFERENCING

CINEMA

HOSPITALITY

SPONSORSHIP

GEOLOCATION
SERVICES

SOCIAL BOOKMARKING

WORD-OF-MOUTH
WIKIS

PRODUCT
LAUNCH

FLY POSTING

POINT OF SALE

CONSUMER CREDIT ACT
PCI COMPLIANCE
MRS (MARKET RESEARCH)

PROMOTIONAL
GIVE-AWAYS

TPS / CTPS
FINANCIAL SERVICES (FSA)

SINGLE
CUSTOMER
VIEW

TELESALES

ABC AUDIT

CONSUMER
INSIGHTS

TRADE MAGAZINES

DATABASE

EVENT

DIRECT

RELATIONSHIP

Marketing Routes

DATA MINING

WEBINAR

SPONSORED
LINKS

CUSTOMER
FEEDBACK

The Marketing Map is a tool to help plan your marketing communications strategy. The map isn’t designed to cover every available connection point, instead it provides an overview to help you understand which platforms are most relevant to your business.
If you are unsure where to start then focus on the platforms you currently use and follow their lines to see which other marketing channels are closely related.
Remember, the choice of channels should reflect your communication objectives and the audience you are communicating with.

How to use this map

CORPORATE
CULTURE

INVESTORS IN PEOPLE
SCREEN
CASTING

CRM

VIRTUAL

E-MAIL
INSTANT
MESSAGING

NETWORK COMPETITIONS
EVENTS
MEMBERSHIP
CLUBS

SMS
VOUCHERS

AFFILIATE

ASSOCIATIONS
PROMOTIONS
FEEDBACK FORMS

EMAIL

MOBILE
APPLICATIONS

NETWORK
MARKETING

FAX

E-BOOKS

E-COMMERCE

DIGITAL

ISO9000

SKYPE

VIRTUAL
TEAMS

CIPD

DEMOGRAPHICS

CORPORATE
PARTNERSHIPS

STRATEGIC
ALLIANCES

IN-HOUSE TRAINING
FREEMIUM

MOBILE

STAFF
TRAINING

TRADE PRESS

NEW SKILLS

DATA ENTRY

AFFILIATE

LIVE STREAMS
WHITEPAPERS

PROFILING

QR Codes

TEAM
BUILDING STRATEGIC
ALLIANCES

CELEBRITY
ENDORSEMENTS

PROFESSIONAL
QUALIFICATIONS
Show More

Related Documents: marketing map Essay

Perceptual Maps In Marketing

Perceptual Maps in Marketing Perceptual Maps in Marketing The perceptual maps in marketing simulation involved a company called Thorr dedicated to the manufacturer of motorcycles. The company’s target market is the high end market composed of customer between the ages of 35-50 years old. Some of the key strategies the company has utilized to market its product is focusing on lifestyle and the quality of the product to provide a superior motorcycle for its clientele. The company currently controls…

Words 1206 - Pages 5

Perceptual Maps in Marketing Essay

Using Perceptual Maps in Marketing Week Four MKT 421 University of Phoenix Using Perceptual Maps in Marketing Week Four Thorr Motorcycles, a five billion dollar company, manufactures various types of motorcycles. The company also makes motorcycle accessories like t-shirts, toys, gloves, and leather clothing to promote itself to interested buyers. Sales for the company reaches about 200,000 units annually. Thorr continues to grow because of its recognizable brand image in the market…

Words 1013 - Pages 5

Literature map - HE Marketing and Recruitment Essay

By using Creswell’s (2014) literature map as a model the following literature map has been constructed in respect to marketing in domestic student recruitment. This map covers four key areas for further consideration when producing a literature review. Broadly speaking, included in the map and subsequent references; globalisation and its influence on the higher education sector in Australia, consumer decision making including the Theory of Planned Behaviour is highlighted as is the notion of persuasion…

Words 1043 - Pages 5

New Google Maps App's Marketing Concepts: Product Features and the Micro-Environment Essay

The article in News Limited Network on 10 July 2013 shows how the New Google Maps app utilizes two marketing concepts: the features of product and the micro-environment. The New Google Maps app can easily distinguish the old one and any other similar products because of its features. For example, it is the first time that they can build in street-by-street navigation and offer the newest updates of traffic information, especially traffic congestion. It means that quicker routes will be proposed…

Words 442 - Pages 2

Raab Associates Report Gives TreeHouse Essay

for Marketing Automation Solution 2014 VEST Report Cites Marketing View as Well-suited to Mid-size to Enterprise Companies Based on Solution Strengths, Ranking It Among Industry Leading Providers SALT LAKE CITY, Utah, December 18, 2014 /PressReleasePing/ - TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand marketing automation platform (MAP) solutions, announced today that TreeHouse’s Marketing View™ MAP is ranked favorably in Raab Associates' annual B2B Marketing Automation…

Words 903 - Pages 4

Essay about Mapping The Arts Marketing Literature

emeraldinsight.com/2044-2084.htm AM 1,1 Mapping the arts marketing literature 26 Management School, University of Sheffield, Sheffield, UK Daragh O’Reilly Abstract Purpose – The purpose of this paper is to visually map the arts marketing journal literature. Design/methodology/approach – An extensive title and abstract search was carried out to identify literature on the relationship between art and the market. Papers were then classified by topic. Visual maps were drawn showing topic coverage in relevant…

Words 5538 - Pages 23

Thorr Motorcycle Essay

age group of 21 to 35 years prefer low-cost motorcycles, because they do not have large disposable incomes. The company may lose younger customers to its competitors, who carried lower cost motorcycles. New marketing plan is proposed for CruiserThorr by using of a Perceptual Map. A Perceptual Map is a visual representation of what the customer thinks of a brand. It can have innumerable axes, where each axis represents an attribute of a product. It my show that customers' perception of a brand is different…

Words 1156 - Pages 5

Essay about MKT/421 Simulation Summary week 4

Marketing Simulation Summary MKT/421 Simulation Thorr Motorcycles Incorporation is worth $5 billion. This company manufactures motorcycles in many ranges, and creates more than 200,000 motorcycles a year. This company also licenses many programs to sell and advertise motorcycle shirts, leather goods, motorcycle shoes, toys, and other consumer items relating to motorcycles. This company provides dealer training, motorcycle rental, dealer software packages, and rider training. Phase I the…

Words 1038 - Pages 5

Essay on Market Segmantation, Targeting, and Positioning

aggregating prospective buyers into groups, or segments, that (1) have common needs and (2) will respond similarly to a marketing action. Slide 9-4 FIGURE 9-1 Market segmentation links market needs to an organization’s marketing program through marketing mix actions Slide 9-5 Product Differentiation Product differentiation is a marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products. Slide…

Words 1026 - Pages 5

Five Ways To Attract And Retain Channel Partners With Incentive Management

management (PRM) and marketing automation platform (MAP) solutions, today announced the availability of a free recorded webinar on its web site titled Five Keys to Enticing Your Partners. Deb Broderson of Perks.com Describes the Five Keys to Enticing Partners through Channel Incentives and Loyalty Programs SALT LAKE CITY, Utah /PressReleasePing/ – TreeHouse Interactive™ (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform…

Words 807 - Pages 4