What is marketing?
Consists of individual and organisational activities that facilitate and expedite satisfying exchange relationships in dynamic environments through creation, distribution, promotion and pricing of goods, services and ideas (Dibb, et al 2006)
Societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others (Kotler 2003)
Activity, set of institutions and processes for creating…
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