Marketing: Marketing and Target Market Essay

Submitted By Heidi24

Words: 339

Pages: 2

Open Document

Econ 344 Individual Submission (10%)
Pick a current magazine or publication (available in Canada in the past few months). Applying research techniques and sources: • • • • • Determine the target market for this publication. Reference a product/service that is advertised in the publication. Determine the target market for that product/service. Is this an appropriate magazine to advertise this product/service? Are the products/services selected consistent with the publication's audience?

Our lessons over the next several weeks will help but please use the textbook to look up any needed insights or information that will help you complete this submission. Marking Rubric: 1. Publication 30%: • Describe the publication chosen for review including the targeted user profile and audience dimensions • Add the reach and breadth of circulation and any other relevant data on the publication • Any detail on the overall strategy or positioning of the magazine 3. Integration discussions 30%: • Analysis of the placement of the ad in this publication • Discuss the positioning of the magazine vs. positioning of the ad • Show evidence of marketing theory in this presentation • Provide strong, well-defended arguments and a conclusion 2. Advertisement 30%: • Describe the advertised product/service including the targeted user profile • Assess the target market using research • Determine the positioning statement • Detail the relevant benefits offered to the target market 4. Other 10%: •

Marketing and Target Market Essays

Advertising & promotional considerations * Target Segment(s) and Positioning- (target audience) * Consumer buying behavior & market research- * Other P’s in your mix- * Competition and clutter - * Reach-Frequency-Impact & Timing - * Objective & metrics – The five elements of the promotional mix * Advertising- * paid (for space and time)and nonpersonal * mass * hard to receive feedback * Cost is the most important advertising…

Words 1372 - Pages 6

Marketing: Marketing and Target Market Effectors Essay

Section 3: Target Market Effectors (Three Niece Farm) The main goal of this section is identify target market customer and non-customer segments. Also, we will need to establish awareness, perceptions, behavior and retrial of the products offered at Three Niece Farm (TNF) according to these segments. Target Market: It may seem obvious that the target market of TNF would be customers that are interested and invested in animals of the camelid family, the treatment of camelids, and products made…

Words 399 - Pages 2

Market: Marketing and Target Market Analysis Essay

consumption in order of satisfy a need. Demand Having ability & desire to address a want to satisfy a need ↑↑creates a market ( group of people with a demand ) & acquires customers ↑↑ Core exchange concepts Part two Satisfaction Rating of usage experience Loyalty Purchase insistence & frequency Relationship Natural interactive connection of lives or lifestyles ↑↑maintains a market ( group of people with a demand) Definition of a relationship or relational exchange A relationship or relational…

Words 5671 - Pages 23

Marketing and Target Market Essay example

that any team member, leader or not contribute less …, every team needs a leader and usually this person does “post” more, that’s certainly OK. Everyone must contribute. The general overall plan here is to follow the assignments for the marketing plan and add sections each subsequent week based upon the text readings for that week. In a sense then, each weeks assignment gets “rolled” into the final plan, it starts to “build” the important sections of the plan. BTW …, please make the suggested…

Words 4602 - Pages 19

Ethics: Marketing and Target Market Selection Essay

challenge of developing target market selection strategies in an ethical manner. While some may debate the need for such ethical analysis, a market-directed economic system, as conceptualized by Adam Smith and his contemporaries, does not give completely free reign to self-interest; it requires a coexistent ethical system (Dixon 1982). As Robin and Reidenbach (1987) suggest in their discussion of integrating ethical' and socially responsible dimensions into strategic marketing, planners should examine…

Words 865 - Pages 4

Marketing: Target Market and Comprehensive Group Project Essay

is the problem you identified preventing them from achieving? Identify strengths/weaknesses in: Management, Finance, Research and Development, Purchasing, Operations (Production/Service Process), Accounting, Marketing, Human Resources, Information Systems Suppliers/Supply Chain Marketing intermediaries Competitors Publics Customers Discussion should be contained in the body of the report. Tables to summarize all the above information - in the Appendix For every area discussed, explicitly…

Words 3772 - Pages 16

Explain How Marketing Managers Position Products In The Target Market

Marketing 8th Canadian Edition Powerpoints prepared by: Victor Bilodeau Grant MacEwan University - School of Business © 2011 McGraw-Hill Ryerson Ltd. All rights reserved. Market Segmentation, Targeting, and Positioning © 2011 McGraw-Hill Ryerson Ltd. All rights reserved. Learning Objectives After reading this chapter, you should be able to: 1.Explain what market segmentation is and when to use it. 2.Identify the five steps involved in segmenting and targeting markets. 3.Recognize the different…

Words 907 - Pages 4

Marketing Segmentation, Targeting and Positioning Essay

1. Describe in your own words, market segmentation, give an example of how a market may be segmented, and explain the reason for segmentation. 2. Explain the principles of targeting and give two examples of a targeted market. 3. Discuss what is meant by positioning using two example of a business positioned in differing market sectors Marketing consists of a range of techniques designed to sell a product/service. It focuses on customers and their needs, firms generally undertake research…

Words 1401 - Pages 6

Mcbride Marketing

McBride Marketing Paper BSA/310 McBride Marketing Paper McBride Financial Services aims to be the leading provider of low-cost mortgage services in Idaho, Montana, Wyoming, North Dakota, and South Dakota. The company goal is to break even in the next six months and to become profitable in the next year. Their target customers are professionals, retirees, and families seeking to secure a mortgage for their primary or secondary residence. The current marketing plan is based upon a…

Words 970 - Pages 4

Topic Six Essay

Market Segmentation, Targeting and Positioning Session 6 7 Segmentation & Targeting LB5202 Marketing Management 1 Learning Outcomes After this session you should be able to: • Explain market segmentation and the bases • Explain the requirements for effective segmentation: – measurability, accessibility, substantiality, actionability • Discuss the process of evaluating and selecting market segments • Explain positioning for competitive advantage 7 Segmentation & Targeting LB5202 Marketing…

Words 1588 - Pages 7