Marketing Paper - MAC Cosmetics - Product & Place Strategy

Words: 10683
Pages: 43
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MKTG 200
Paper #2 – Product Survey

Founded by Frank Toskan of Canada in 1984, Makeup Art Cosmetics company is one of the few companies which has used innovative PR and unconventional marketing to create a niche for itself without spending millions of pounds in advertising. The company began by giving away their cosmetics to makeup artists that worked with top models and actresses. MAC developed products that helped artists achieve the right look for stage lighting conditions. It is one of the few brands on the market which has colours to match every skin tone and colour. Working on a simple all encompassing Brand Positioning of Makeup for All ages, all races, all sexes, its brand values project MAC Makeup as attitudinally …show more content…
The department stores carry a wide variety of shopping and specialty goods, including apparel, cosmetics, housewares, electronics and sometime furniture. Macy’s, Nordstrom’s, Neiman Marcus, and some of the larger US department stores that carry MAC. On an international level they are carried in perfumeries. (McKelney, Lauren. www.wordpress.com, April 30, 2012. MAC Promotion Proposal) (MKTG – 200, 2013. Student Edition. Lamb/Hair/McDaniel)
After much research I was unable to find the shipping information for MAC. I do know that currently they are unable to ship cosmetics out of the United States to foreign countries and they ask that clients go to the stores nearest to them in their country. Outside of the stores, MAC has a strong on-line presence with clients purchasing products. You can ship same day, next day, two day or just standard mail which takes up to 5-7 business days. These products are all shipped within the US. The cost of the shipping depends on how soon you want your product to arrive and can range in price from $5.00 to $17.00 for product ranging in price from $0-$50 USA dollars. A standard package over $50 US dollars is free and is minimal cost for same and next day service. (MAC Cosmetics. Shipping & Handling Fee, 2013. www.maccosmetics.com)
MAC ‘s distribution process has worked very well for the company over its 29 year existence. Customer service is there #1 concern, and not just selling the products to women, but making sure they know how to
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