Mkt 450 Week 4

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Pages: 18
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Eric Swan, Kandi Lewis and Audra Gibson
Grand Canyon University
Marketing Management
MKT-450
Elizabeth Barker
January 18, 2012

Table of Contents

The Company, Business/Product or Service, The Market and Competition.................................................3
Risk/Opportunity, Management Team and Daily Operations.......................................................................4
Production, Cost, and Location......................................................................................................................5
Employee, Our Goal, and Natural/Organic Product Distributors..................................................................6
Capital Requirements, Financial Snapshot, and Company Description........................................................7
Mission and Goals, and Situation Analysis.................................................................................................10
SWOT Analysis and Strengths of RND.......................................................................................................11
Weaknesses..................................................................................................................................................12
Opportunities, Threats, Product Market Focus, and Social Marketing: Integrate Offline and Online Advertising............................................................................................................................................13
Financial Data and Projections....................................................................................................................14

Executive Summary Marketing Plan
The Company
Raspberry Nopal Delite was founded in 2012 with the health conscience consumer in mind also known as RND. We are a nutritional health store that provides cookbooks, natural products, cooking classes as well as providing nutrition educators that are available to hold general nutrition and cooking classes. We at RND are working to promote better health by empowering our consumers with knowledge of natural alternatives by teaching them how to incorporate these products into everyday meals.
Business/Product or Service
Natural products such as vitamins, supplement, minerals, herbs, sport nutrition and diet products for whenever you need them. Services include dietitian nutrition educators and cooking classes with the products we offer at our retail locations.
The Market
The health conscious consumer is a person that monitors the amount of calories they are consuming, is eager to try new natural products that can assist in better living choices and has a desire to learn about natural food choices for better health. Our market consists of people wanting to try new organic foods that help with digestion, enhancing the immune system, and better general diet which promotes more energy to live life longer. Our consumers have questions as to what products will work well together in conjunction with any other medications they could be taking.
Competition
GNC is a nutritional supplement business that demands truth in labeling, ingredient safety and product potency, all the while remaining on the cutting-edge of nutritional science. With that in mind our goal at RND is to go the extra mile for service, by empowering our consumers with knowledge for better living, healthier choices, and natural products that will make RND a fierce competitor in this growing industry.
Risk/Opportunity
By implementing nutrition wellness classes and providing on site cooking classes
RND is devoted to teaching the public about how our product can enhance their lives. We offer an opportunity to increase awareness in using natural organic alternatives to promote better health for people that suffer from diabetes, arthritis, hypertension, and obesity. Extensive medical research has shown how valuable this product can be in assisting to lower A1C numbers for diabetics.
Management
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