Marketing Plan Essay

Marketing Plan for “Wing Window Washing” (WWW)

A brief introduction to this business: Wing Window Washing LLC is a local interior and exterior household window washing business that caters to the residents of Utah County. Individually owned by Keston Wing; the business has been operating for 2 years now.

Market Analysis Primary Data The information provided here is from my existing 63 customers. Through experience over the last two years I know that out of my qualified purchasers approximately 93% are home-owners, 76% of whom are married, and 68% of those have children. So from this information it’s generally a good sign for me if a potential customer has kids due to the fact that they are busy with other duties and don’t have much time to clean and wash their house windows. Also, 43 of these customer have 25 or more windows on their home, 11 have 20-24 windows, 6 have 15-19 windows, and 3 have 14 or less. So from this data that I have collected it is assumed that the most qualified purchasers are those that are home-owners, married with children, and have a house with 25 or more windows.

Major Benefits

Appearance A regular maintenance routine should include window cleaning, and it is best if windows are cleaned at least once a month. Clean windows make both the exterior and interior of a building more appealing. For a home, clean windows will make the house look well-maintained and cared for. The interior of a home will look clean and tidy when smudges and dirt have been removed from glass. Sunlight will be able to stream through the windows without shadows being cast from water deposits or fingerprints. Shiny windows will also invite guests to sit back and enjoy the warm and cozy environment.

Maintain Quality of Windows By performing regular window cleaning, you ensure that your windows will have a long life. Many environmental contaminants, such as acid rain, hard water and oxidation, can damage windows over time. When you regularly clean your windows, you remove the materials that could cause the glass to break down or become weaker. You will be less likely to need glass restoration in the future, which will save you quite a bit of money.

Efficiency and Effectiveness Windows are more efficient when they are cleaned properly. Dirt and grime can prevent sunlight from warming the house naturally during winter. Insects can eat through window screens and have access to the interior of the building. Dirt and dead bugs can accumulate in the sill of the window, which may prevent the window from sealing correctly. Oxidation and weathering of frames can cause minor air or water leaks. These leaks could cause fogging and condensation on the inside of the windows and may lead to mold or mildew on the windows. All of these problems keep your windows from being as effective as possible. When you clean them thoroughly, you remove the materials that could interfere with how well your windows insulate and protect your home.

Comfort When you have clean windows, you are able to be more comfortable in your home. You will not be distracted by the smudges or grime that accumulates on the glass, and you will be able to thoroughly enjoy the view from your windows. Clean windows allow you to bask in warm sunlight without worrying about all of the spots or smears that can interfere. You won’t feel embarrassed when visitors stop by because you will know that your windows are as shiny as possible. Clean, shiny windows contribute to an atmosphere that is tidy and inviting.

Competition Review

There are approximately 7 different window washing businesses that I have had to study in Utah County. Lehi Utah Window Cleaning, Wadley Window Cleaning LLC, S&H Window Washing, Squeaky Clean Window Washers, Let there be Light Window Cleaning, Alpine Window Washing, Rainbow Window Cleaning, and Sqweek Window Cleaning.

The way that I have been able to get into this market is by superior service, as

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