Essay on Marketing Plan

Submitted By biysco_ng
Words: 1243
Pages: 5
Open Document
Selling Sex Almost every company uses advertisement as a way to persuade or reach their targeted customers. However, product advertising has gone beyond bringing a good product to the awareness of the people. In recent years, just the advertisement of a product does not really capture the attention of a potential customer, so companies have come up with ways of getting the full attention of their potential consumers by adding sexuality in their advertisement. The majority of advertisements shown in the media and in magazines focus on sex appeal. Advertiser use these sex appealing images to get the attention of the people, since people react to such view even if the product being advertised is of no use to them. I believe this is a strategy to increase the sales of the products or services of these companies, but the excessive use of sexuality is what has a negative effect to the society in general.
Clothing manufacturer American Apparel is a good example of such companies that cross the line in using excessive sex images in advertising and promoting their products. In the assign case study, I will say it is morally and ethically wrong the way American Apparel (AA) uses this means in advertising their products. According to the case study, the CEO of AA, Dov Charney, supports and encourages sexual activities at the place of work between the workers (himself included). Charney encourages the termination of the workers he sees as “ugly” and hiring of the physically attractive people, uses diminishing words towards the women, masturbates in work place and has oral sex with the employee. Obviously, in this kind of work environment, some groups of people will benefit while some will be harmed by such act. With this kind of act, the youth, women, employee and the society in general will be harmed. According to the article posted in J Natl Med Assoc. 2002 September; 94(9): 797–801, media has a huge influence on the behavior of a child. Children tend to do and experiment with whatever they see on the TV and read in magazines. With the kind of images that AA displays, kids and youth are so vulnerable to it. Also, these kinds of disrespectful language that Charney uses to describe the women diminish the value of women in the society. I think this is harmful, because it could make them less important even in the business world. And lastly, the employee could be harmed in such environment, especially the women because they are most vulnerable to being raped even at the work place. And to look at the groups of people that stand to be help with this immorality act, will look at the owners of the business. The stakeholders of AA are those that are being helped from these behaviors, because it generates more money to their pocket, and this simply shows that AA chooses money over decency.
Based on the reading, I believe Socrates will not be in support of Charney’s actions. Socrates believes that individual knowledge is what makes a good life. Socrates identifies knowledge with virtue and ignorance with bad and evil. I believe Socrates will see Charney as an ignorant person, someone who lacks knowledge and a person who seeks his private interest ahead of knowledge and wisdom. Socrates believes that one must first seek knowledge and wisdom before seeking private interest. As Socrates says, “the life which is unexamined is not worth living” only a person who has the knowledge could think of examining his or her life and actions. Socrates believes that no one deliberately choses to do evil or to act ignorantly. I believe Socrates would not recommend the continuation of Charney’s actions. Considering the fact that there has been a lot of critics of Charney’s behavior and actions, I will say that should serve has a wakeup call for him to examine his life and actions and turn away from the bad ways.
Virtue to Aristotle is a doctrine of the mean and it belongs to the soul, i.e. virtue is neither excess nor deficiency. The mean is the standard
Show More

Related Documents: Essay on Marketing Plan

Plan: Marketing Plan Essay

Final Project MRKT306 Principles of Marketing Choose a company to analyze the marketing mix. It can be a local company or a national company. If you’re thinking of starting your own business or you know someone who is, you’re welcome to do this project on that idea, but please see me about it first. You'll be required to submit the first part of this plan in Week 1, so start thinking about this right away. A good term paper involves such factors as creativity, logical rigor, personal insights…

Words 989 - Pages 4

Marketing Plan For Marketing Planning

Guide to preparing MARKETING PLANS (Your Cover Page) [pic] www.thesmallbusinessplanner.com info@dpgrp.com Revised November 2011 Marketing Plans • Act as a roadmap. • Assist in management control and the implementation of strategy. • Inform new participants of their roles in implementing the plan and achieving objectives. • Assist in helping to obtain resources. • Stimulate thinking and the better use of resources…

Words 2472 - Pages 10

Marketing Plan Essay

A key element of Sam’s Club’s marketing plan is positioning Sam’s Club to gain market share through an expansion and enhancement of their service offerings. The intent is to hire and train staff that will assist customers in an aggressive, but non-intrusive, manner to understand what they are looking for and to align that with what Sam’s Club has to offer. This could be achieved by adding two staff members during evening and weekend hours. If the need is non-navigational and more technical in nature…

Words 347 - Pages 2

Marketing Plan Worksheet

Marketing Plan Worksheet This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template is…

Words 1337 - Pages 6

What Is A Marketing Plan

What is a Marketing Plan? A Marketing Plan is a document that presents recommendations to fulfill a company’s marketing strategy. It should describe what you want to accomplish overall and what precisely needs to be done to get there: your objectives, strategies and tactics. Though your marketing plan is mainly written by your marketing department, the best marketing plans are developed using cross- functional teams – this way one might be sure that no critical factors will get overlooked…

Words 2715 - Pages 11

Marketing Plan Essay

Contents Of A Good Marketing Plan And How To Write It Marketing plans are created to achieve companies’ s goals, needs, and satisfy their customers. The goals are an important component of the marketing plans. This text is effective because it goes through the difficulties that many companies have in implementing their marketing plans. For example, marketing plans can prove unfruitful because of a poor management of change implementation. Corporations can differentiate their marketing plans strategy to…

Words 527 - Pages 3

Marketing Plan Essay

Marketing plan NUTRILITE Executive summary The purpose of this marketing plan is to outline the complete marketing strategy for NUTRILITE. NUTRILITE is the world's leading brand of vitamin supplements. As a global health food brand, NUTRILITE is famous for its superior quality, the rigorous organic farming and advanced production technology. So, the Vitamin C Plus is very popular with Chinese consumers. Since 1998, NUTRILITE has developed more than 10 different kinds of new products and its market…

Words 1953 - Pages 8

Marketing Plan Essay

Best Buy Mobile | Marketing Plan Final Draft | Best Buy | | Yolanda Scott | 2/24/2013 | | Table of Contents 1.0 Executive Summary……………………………………………………………………..Page 4 2.0 Situation Analysis (Overview) ……………………..………………………………....Page 4-5 2.1 Market Summary……….………….……………………………………………........Page 5-6 2.2 SWOT Analysis..……………………………………………………………………...Page 6-7 2.3 Competition……………………………………………………………………….......Page 7-9 2.4 Product (Service) Offering…..…………………………………………………………

Words 4982 - Pages 20

Enviro Marketing Plan

Marketing Plan for Enviro-Pet Formula Proposed by: Sean Brandner Submitted to: Professor Luvison, DeVry University Date: 2/25/2013 Table of Contents 1. Company Description…………………………………………………………………………………………………………………….......3 2. Strategic and Focus Plan………………………………………………………………………………………………………………………3 A. Mission Statement……………………………………………………………………………………………………………….…3 B. Business Goals…………………………………………………………………………………………………………………………3 C. Competitive Advantage…………………………………………………………………………………………………………

Words 3047 - Pages 13

Marketing Plan Essay

11/20/2013______________________ Final Exam Version A Marketing Strategy (Action Plans) Promotion Action Plan: Outdoor recreation is currently located on the Robins Air Force Base (AFB 78). One of the many challenges for this company will be around the discussion of how to market its products and services. Improve the customer-base with the goal of increasing revenue year-round. Objective: Rejuvenating the Outdoor Recreation at Robins Airforce Base by educating military and families…

Words 1001 - Pages 5