Essay about Marketing Plan

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Five Year Marketing Plan
Brandon Hess

1. Company Description
Brandon Hess, Inc. was started in 1993 by Bob and Tammy Hess. They wanted to implement something new into this world. They created a new person they have never seen before with the qualities that would make you think again. Brandon Hess brings knowledge in business management. He makes precise decision when they are needed. He is always on time and never quits. Brandon Hess Inc. has the determination to never quite and to always persevere through the toughest times.
2. Strategic Focus and Plan
This section covers three aspects of corporate strategy that influences the marketing plan: the mission, goals, and core competency/sustainable competitive advantage of Brandon Hess Inc.

Mission
The mission of Brandon Hess Inc. is to market the different qualities of a person at premium prices to satisfy consumers in this fast growing qualities segment.

Goals For the coming five years Brandon Hess seeks to achieve the following goals.
Nonfinancial goals
-To add a new trait of characteristic in Brandon Hess Inc.
- To achieve national distribution in one big convenient store
- To be at the top among our competitors with offering different types of qualities
Financial goals
To have a public stock offering by the year 2015
To obtain a return on equity of at least 15 percent
Core Competency and Sustainable Competitive Advantage
In terms of core competency, Brandon Hess Inc. seeks to achieve a unique way of providing you with the qualities offered by using the distinctive qualities found in the original Brandon Hess. We will deliver these qualities offered by Brandon Hess Inc. by using the newest technology via the internet. Skype will offer the fastest delivery offering our consumers the ability to have these qualities shared with them in one click.

3. Situational Analysis
Industry Analysis: Trends in Yourself Companies
According to Small Business Headquarters, new owners of small businesses are looking for a helping hand to get their company started or for a little help. They often want to give up when they first start up or haven’t really had the business training to own their own business.
Competitor Analysis: The Self
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