Netflix Marketing Strategy

Submitted By mrr1387

Words: 340

Pages: 2

Open Document

Marketing Objectives

By updating our current video stream library more frequently with newer videos and with video genres that appeal most to our suscribers, we will retain our current 50 million members and gain new subscribers. Despite strong international growth in the past year, the US still accounts for roughly 65% of all subscribers. But through the addition of more popular foreign videos we will gain more international subscribers and increase revenue. Marketing Strategy

According to my survey conducted in Octer 2014, 75% of customers who were subscribed to Netflix were aged 2130. Therefore, prospective customers aged 2130 will be the primary target. Also according to the survey conducted, the genres action and comedy were by the far the most popular genres. Therefore the majority of videos we add will be action and comedy videos. Documentaries, SciFi/ Fantasy, and horror films were the next 3 most popular genres. Therefore, will be the secondary target of genres to add to our video database. We will also add the newer movies that are available in red box kiosks to our video database and raise our monthly subscription price $2, which should not effect membership growth since a “$1 increase had minimal impact on membership growth." (Shukla, http://www.valuewalk.com/2014/04/netflixincnflxq1earningspreview/) Marketing Mix We will add new video contents to our current database. The majority will be action and comedy
videos

Plan: Marketing Plan Essay

Final Project MRKT306 Principles of Marketing Choose a company to analyze the marketing mix. It can be a local company or a national company. If you’re thinking of starting your own business or you know someone who is, you’re welcome to do this project on that idea, but please see me about it first. You'll be required to submit the first part of this plan in Week 1, so start thinking about this right away. A good term paper involves such factors as creativity, logical rigor, personal insights…

Words 989 - Pages 4

Marketing Plan For Marketing Planning

Guide to preparing MARKETING PLANS (Your Cover Page) [pic] www.thesmallbusinessplanner.com info@dpgrp.com Revised November 2011 Marketing Plans • Act as a roadmap. • Assist in management control and the implementation of strategy. • Inform new participants of their roles in implementing the plan and achieving objectives. • Assist in helping to obtain resources. • Stimulate thinking and the better use of resources…

Words 2472 - Pages 10

Marketing Plan Essay

A key element of Sam’s Club’s marketing plan is positioning Sam’s Club to gain market share through an expansion and enhancement of their service offerings. The intent is to hire and train staff that will assist customers in an aggressive, but non-intrusive, manner to understand what they are looking for and to align that with what Sam’s Club has to offer. This could be achieved by adding two staff members during evening and weekend hours. If the need is non-navigational and more technical in nature…

Words 347 - Pages 2

Marketing Plan Worksheet

Marketing Plan Worksheet This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template is…

Words 1337 - Pages 6

What Is A Marketing Plan

What is a Marketing Plan? A Marketing Plan is a document that presents recommendations to fulfill a company’s marketing strategy. It should describe what you want to accomplish overall and what precisely needs to be done to get there: your objectives, strategies and tactics. Though your marketing plan is mainly written by your marketing department, the best marketing plans are developed using cross- functional teams – this way one might be sure that no critical factors will get overlooked…

Words 2715 - Pages 11

Marketing Plan Essay

Contents Of A Good Marketing Plan And How To Write It Marketing plans are created to achieve companies’ s goals, needs, and satisfy their customers. The goals are an important component of the marketing plans. This text is effective because it goes through the difficulties that many companies have in implementing their marketing plans. For example, marketing plans can prove unfruitful because of a poor management of change implementation. Corporations can differentiate their marketing plans strategy to…

Words 527 - Pages 3

Marketing Plan Essay

Marketing plan NUTRILITE Executive summary The purpose of this marketing plan is to outline the complete marketing strategy for NUTRILITE. NUTRILITE is the world's leading brand of vitamin supplements. As a global health food brand, NUTRILITE is famous for its superior quality, the rigorous organic farming and advanced production technology. So, the Vitamin C Plus is very popular with Chinese consumers. Since 1998, NUTRILITE has developed more than 10 different kinds of new products and its market…

Words 1953 - Pages 8

Marketing Plan Essay

Best Buy Mobile | Marketing Plan Final Draft | Best Buy | | Yolanda Scott | 2/24/2013 | | Table of Contents 1.0 Executive Summary……………………………………………………………………..Page 4 2.0 Situation Analysis (Overview) ……………………..………………………………....Page 4-5 2.1 Market Summary……….………….……………………………………………........Page 5-6 2.2 SWOT Analysis..……………………………………………………………………...Page 6-7 2.3 Competition……………………………………………………………………….......Page 7-9 2.4 Product (Service) Offering…..…………………………………………………………

Words 4982 - Pages 20

Enviro Marketing Plan

Marketing Plan for Enviro-Pet Formula Proposed by: Sean Brandner Submitted to: Professor Luvison, DeVry University Date: 2/25/2013 Table of Contents 1. Company Description…………………………………………………………………………………………………………………….......3 2. Strategic and Focus Plan………………………………………………………………………………………………………………………3 A. Mission Statement……………………………………………………………………………………………………………….…3 B. Business Goals…………………………………………………………………………………………………………………………3 C. Competitive Advantage…………………………………………………………………………………………………………

Words 3047 - Pages 13

Marketing Plan Essay

11/20/2013______________________ Final Exam Version A Marketing Strategy (Action Plans) Promotion Action Plan: Outdoor recreation is currently located on the Robins Air Force Base (AFB 78). One of the many challenges for this company will be around the discussion of how to market its products and services. Improve the customer-base with the goal of increasing revenue year-round. Objective: Rejuvenating the Outdoor Recreation at Robins Airforce Base by educating military and families…

Words 1001 - Pages 5