Essay about Marketing Plan for a Hair Accessory

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Bun N Done
Benny and the Jets
Ciara Hines
Eric Miller
2/16/13

As a partnership we chose to sell this product as a hair accessory. This hair accessory is easy, fast and convenient for our target market. The target market is ideal for the specific college bound, globally minded and technically connected women between the ages of 16-19. Since trends in fashion are easily adapted this is great for our specific target market. Given most 16-19 year old women are connected to the digital world via Facebook, Twitter, Pinterest, Youtube, etc it is easy to discover Bun N Done. This will be the next phenomenon if executed properly from the staff. There are already many testimonials and other channels of social media that the specific target market has adapted. This will be a North American product only, unless international agreements are implemented. Currently, there are three different bun styles that can be used with this hair accessory, but with expected growth there will be add-on styles. There is guaranteed opportunity for staff including rewards and promotion. It is said that women buy more clothing and accessory products than other consumers. This much is true given the specific target market and current technology. Given, that this product is more suitable for humid regions including the west and south coast where hair is often seen in an up-do it will be more popular as opposed to other regions. However, competition will occur as in any newly developed product. Starting with the benefits first there are many. It is versatile in that you can chose from three different styles. It takes less than ten minutes as opposed to doing your own style without this accessory. It’s durable and long lasting. Consumers can take it with them on vacation or in a suitcase. Also, a guaranteed warranty for a year is promised if anything is to ever happen. Lastly, it is dishwasher safe as opposing to caring for it some other way that is timely. When it comes to disadvantages there are only a few. It is recommended
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