Scientific Method In Marketing

Submitted By politik0211
Words: 1137
Pages: 5
Open Document
Stephen York
Marketing Final 1. The scientific method can be used for virtually almost anything. First off, you ask a question pertaining to what you want to know. Second, you do lots of research regarding that certain issue. Then a hypothesis is constructed based off of the research you have gotten. After this takes place, the hypothesis must be tested in order to see if the theory is of any value or valid. Following this, all the data is analyzed and a conclusion is drawn. Results are shared with others at the end of this process. In marketing research, the scientific method is used a lot regarding how to market to certain audiences. Sometimes we have to research the demographics & psychographics of an area so that we know if our product will be successful. It’s also implemented into the many kinds of charts and graphs we use to calculate who is buying what and where they are buying it at. The scientific method is used quite often. Observations are made many different ways. For instance, we watch how someone walks around a store and what they look at in order to decide where to place things of interest to them. The scientific method is integrated into every part of marketing. 2. Push technology pushes the product towards consumers whereas pull technology pulls the goods or information demanded for their needs from their consumers. Another example which pertains more to marketing is regarding ads. Ads through television or radio are ads that the consumer cannot interact with. They are pushed to the consumer. If the consumers communicate by phone or in person, interactions with the actual seller can be made. In this regard, they can make demands with the seller if needed. The push and pull strategy both involve marketing products to audiences in which they want to sell to. They go about it different ways, but the goal is still to sell. 3. Researchers can make causal inferences either by observation, hypothesizes, existing knowledge, or deductive reasoning. They can look at the past cause and effect of some issues and use that to help them predict what’s coming next. Logic also plays a big role in this as well. If something has been affected by another thing, it’s only right to believe that this will repeat itself. Causal inferences are used all the time. 4. There are many rights and responsibilities of a research participant. It is their job to know the purpose of the research. The research participant needs to make the decision whether to participate in the research without any pressure from the people conducting the research. It’s their job to know the risks and benefits of this study to them and if it is worth their time. Costs and whether they will be compensated for participating in the study need to be put into light as well. The research participant needs to know that being honest is also a big part of research. Researchers want the research participant to answer honestly and it is their job to answer as honestly as possible. Being a research participant has many responsibilities one must uphold for everything to go according to plan.

6.There are advantages and disadvantages to secondary data. The advantages start with relatively cheaper and faster ways to do studies. Secondary research is easily accessible due to the fact that there are large pools of secondary data that one can pull from. The disadvantages are as follows. If one wants to study a certain group, it may be hard to find that group because so many studies are done nationwide. Secondary data can also not involve the variables you want so you’ll change them which in turn will question the validity of the original data. These are the advantages and disadvantages of working with secondhand research.
7. Surveys are a way to reach a certain amount of people and find out the information you are looking for. Surveys are used to find out people’s opinions on certain things. Surveys are also used to rate products so that a company may
Show More

Related Documents: Scientific Method In Marketing

Essay on Marketing and Marketing Techniques Research

Marketing Techniques Research Branding definition: The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Brand Building/Positioning: Brand Positioning is importantly needed in Market Research as it differentiates the advantages strategies. Every brand has somehow a sort…

Words 347 - Pages 2

Essay on Marketing Research

BUSINESS By: Student Name: Tutor(s):BD Date: Date issued: 16.09.13 Date due in: 09.12.13 Unit Title: Unit 3: Introduction to Marketing Assignment Title: Marketing Criteria Covered by Assignment: P1, P2, P3, P4, P5, P6, M1, M2, M3, D1, D2 Brief Following your successful completion of your BTEC course you have been employed as a marketing assistant for the research organisation ‘Keynote’. They currently have a vacancy in their ‘Food and Leisure’ department and have asked you to prepare a formal…

Words 998 - Pages 4

Role Of Marketing Research

The role of marketing research “Marketing research is the systematic design, collection, analysis and reporting of data and findings to a specific marketing situation facing the company” P Kotler(2000,103) “Marketing research provides a useful link between the supplier and the customer by keeping up to date with customer needs and wants”. D doyle(2002,175)* averiguar bien las refrencias Most of the authors highlight the importance of marketing research in any kind of company and it can be applied…

Words 499 - Pages 2

Essay on Marketing Research

Introduction Marketing Research is the process of collecting and analysing of information about Market, Product, Consumers and Competitors which is collected from direct observation of the consumers (from retail stores), surveys, telephone or face-to-face interviews, and with the help of secondary data (demographic data). Many business use market research to find out the possibility of a new business, check interest of consumers in new products or services, to improve their businesses, such as…

Words 1967 - Pages 8

Marketing Research Essay

Marketing concept means that an organization should seek to make a profit by serving the needs of customer groups. Purpose of marketing concept is to rivet the attention of marketing managers on serving broad classes of customer needs (customer orientation) rather than on the firms’ current products (production orientation) r on devising methods…

Words 3537 - Pages 15

Questions On Marketing Research

topic 2: Marketing Research 1)Gathering primary research is easy anyone can collect it. Primary research is the information we gathering for the first time. It can be divided into quantitative research and qualitative research. Quantitative research is the information that can be easily analysed, such as closed questions from questionnaires. (BA handout,2013) In this situation, people are willing to spare some time to complete the simple questions. Compared with quantitative research, qualitative…

Words 1319 - Pages 6

Essay on Marketing Research

BUSINESS STUDIES Fundamentals of Marketing Session 10 MARKETING RESEARCH AND INFORMATION SYSTEMS MARKETING RESEARCH AND INFORMATION SYSTEMS Objectives: * To gain an appreciation of the importance to the organisation of effective marketing oriented decision-making. * To understand the marketing research process, sources of information and different types of marketing research available. * To gain an understanding of the nature and purpose of Marketing Information Systems (MIS).…

Words 1177 - Pages 5

Research Papers On Marketing

Marketing Research Paper What is Marketing? Marketing- the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 1. helps create value 2. satisfying customer needs and wants 3. entails an exchange 4. requires product, price, and promotion decisions 5. can be performed by both individuals and organizations 6. occurs in many settings Marketing Plan-…

Words 1275 - Pages 6

Essay on Marketing Research

and canvas totes on its website, providing a new opportunity for growth and a possible increase in revenues for the company. Management Decision Problem Will introducing an organic clothing line increase Chipotle’s revenues? Marketing Research Problems Research Problem #1: Determine Chipotle’s target market for the organic clothing line and assess if it differs from its usual target market. To determine Chipotle’s target market, Chipotle should survey the consumers who visit Chipotle to…

Words 746 - Pages 3

Marketing Research Essay

Table of Content List of illustrations and graphs Figure Page 1. Ilovesoap.co.nz, Rose Cluster Heart Soap, 2014 ………………………Cover Page 2. Focus Groups Sample Design, Table 1 ………………………………………….5 3. Quantitative Research Sample Design, Table 2 …………………………………6 4. Frequency, Figure 1 ……………………………………………………………...8 5. Importance of Attributes, Figure 2 ………………………………………………9 6. Colour Preferences, Figure 3 ……………………………………………………10 7. Categories Preferences, Figure 4 …………………………………………………

Words 3852 - Pages 16