Mcdonald ' s and Associated Press Essay

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same day McDonald’s said it apple slices was missing. would begin testing delivery But the burgers and fries in New York, an order were warm.
Mankato
Press 05/12/2015 placed for two Free cheeseburgThe bill came to $23.32, ers, two large fries and a including tip — nearly douvanilla shake took a about ble the cost if a reporter had a half hour to arrive at The walked around the corner to
Associated Press headquar- the nearest McDonald’s to

and Starbucks. It’s the latest
For fast-food chains, means people could already sign that fast-food chains are working with Postmates is get some McDonald’s, eager to figure out ways to a way to move into delivery Starbucks and other food feed customer demands for by into an exist- to fit delivered the two dozen
Copy
Reduced to tapping
74% from original letter in page greater convenience. ing network. Postmates major metropolitan areas
Already, Burger King has compares itself to the car where Postmates operates. offered delivery in select re- service Uber, and says it has
By officially linking up gions since 2012. Others are a “fleet” of 10,000 delivery with Postmates, however,

is capped at $7.99 and the chain’s menu is optimized for the Postmates app. Chipotle says delivery is available wherever Postmates operates. And Starbucks is integrating Postmates into its app as part of its delivery.

McDonald’s brings back the
Hamburglar
in latest ad

McDonald’s embracing new ingredient: Kale

The Associated Press

The Associated Press

NEW YORK — Based on
McDonald’s latest ad, it looks like the Hamburglar settled down in the suburbs and spent the last decade going to youth soccer games and perfecting his stubble. The company is bringing the burger thief back to its advertising after a 13-year absence. On Wednesday,
McDonald’s Corp. tweeted a 30-second ad featuring the Hamburglar, his face unseen, flipping burgers in a suburban backyard with his wife and son. When he hears a radio ad for McDonald’s new burgers, he drops his spatula in shock.
In April, McDonald’s announced that it is introducing a trio of “Sirloin
Third Pound” burgers for a limited time, the latest sign the chain is pushing to improve perceptions about

NEW YORK — McDonald’s may be developing a taste for a new ingredient as it fights to reinvent itself: Kale.
The world’s biggest burger chain says it’s testing two breakfast bowls in
Southern California, one of which includes the leafy green as an ingredient.
The test comes as McDonald’s Corp. works to shake its junk-food image, with sales at established
U.S. locations declining for six straight quarters.
CEO Steve Easterbrook, who stepped into the top spot March 1, has said he want to turn the chain into a “modern, progressive burger company.”
Lisa McComb, a McDonald’s representative, said in an email the kale is included in a Turkey Sausage & Egg White bowl,

The Associated Press

One of the McDonald’s mascots, the Hamburglar, poses for a photo. The company is bringing the burger thief back to its advertising after a 13-year absence. On Wednesday, McDonald’s Corp. tweeted a 30-second ad featuring the Hamburglar, his face unseen, flipping burgers in a suburban backyard with his wife and son. the quality of its food. In
Wednesday’s ad, those burgers lure
Show More

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