Mcdonaldization Analysis

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McDonaldization is the term coined by George Ritzer to describe the concept in which society adapts the qualities of a Fast-Food restaurant. These qualities while small in quantity, numbering only 4, dictate a large majority of the way we think in today's society. Efficiency, Predictability, Calculability, and Control are the four main qualities valued by Fast Food Restaurants according to George Ritzer (2013). Efficiency is the process of breaking down every task into its smallest action and then finding the optimal way to complete each of those tasks (Ex. Making a burger, one of the broken down tasks would be putting a slice of cheese on the burger.). Predictability provides the same experience/product regardless of locale (Ex. McDouble in California and a McDouble in Arizona would contain the same ingredients and be prepared the same way, even though they're geographically different.). Calculability is the focus on promoting the quantity and cost of a product, regardless of how low the quality may be. The final value of McDonaldization in Control, mostly promoted through the use of Non-Human Technology (Ritzer, 2007) which takes the variation out of employees work, all they are left to do is follow the instructions and assemble the product. …show more content…
Its basis is that all tasks should be rationalized so everything can be performed in the most optimal manner. In religion we see smaller churches giving way to Mega-churches, places where the focus is upon getting as many people as possible to attend for the sake of increased donations per sermon, regardless of the fact that this depersonalization reduces the effect of the message that they are trying to convey to their churchgoers. These mega-churches lose the intimacy that smaller churches have, due to their decentralized population, and messages that are generalized to appeal to the larger

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