Out of the four commercials I studied, I found that McDonald’s “Sweet n’ Sour Chili Sauce” commercial to be the best at appealing to and influencing its target audience. For example, when the man sat down to eat and smiled, it conveyed happy and content vibes. Furthermore, the advertisement mentioned the words, “Limited time only!” and “new!” Also, at the table the man sat down at, there were a few famous Olympians. The target audience was mainly children, teens, and adults. “Sweet and sour chili sauce” was the product that McDonald’s was trying to sell. The transfer technique, testimonial, and avant-garde worked together to make the item seem like something everyone should buy immediately because it’s a limited time offer and makes people
