Essay on Mcdonald's V/S Burger King Analysis

Words: 2855
Pages: 12
Open Document
Case Paper

McDonald’s/Burger King Analysis

Sunny Kumar

Overview
McDonald’s and Burger King have competed as the top two fast food chains in the nation since the middle of the twentieth century. Both of these companies established a strategy built around delivering food at a fast pace and in a consistent quality. The cases at hand revolve around one McDonald’s and one Burger King, both located in Hillybourne, so as to provide a level backdrop to compare the two restaurants in more depth. This analysis will first compare and contrast the two Hillybourne operations; looking at their production process, strategy, and overall impact on competition, profit, and strategy. The second section of this analysis will compare the …show more content…
This leads to a fresher final product, and a better customer experience for the customer with a special order. However, this flexibility is found at the cost of quickness. McDonald’s is able to produce a larger volume of product in a quicker time. For those customers who have a standard order, and simply want it in the fastest time, then McDonald’s will be the location of choice for the customer.
Adaptability for changes in product design or market demand: In looking at the two different production and service processes between McDonald’s and Burger King, there are advantages and disadvantages to each in looking at the flexibility to adapt to long term changes in market demand and changes in product design. McDonald’s is much better equipped to handle changes in market demand in terms of volume of products. Because of their made-to-stock process, and the fact that the employee at the register only process the product from the warming bin to the tray, a large change in market demand will simply entail a change in inventory planning of the final product. The McDonald’s staff will be able to create larger volumes at will. McDonald’s is less able to adapt to changes in product design. Since each aspect of a McDonald’s product have been engineered to be created in as efficient manner as possible, it would be difficult to change this process to create new products. Burger King serves as the
Show More

Related Documents: Essay on Mcdonald's V/S Burger King Analysis

A New Term In A New Fast Food Industry

leader (McDonald’s), while at the same time introducing innovative food and service concepts which will obviate any necessity to directly compete with this virtually unassailable giant. Industry Background: Rationale for Strategy Fast food restaurants in the U.S. represent a multi-billion dollar industry; the “hamburger” share alone of that industry is estimated at $25 billion per year.1 For all its size, however, it is an industry largely dominated by a few major players: McDonald’s, PepsiCo…

Words 1564 - Pages 7

Strategic Managment Paper for Mcdonalds Philippines

[pic] San Beda College [pic] 638 Mendiola St. 1005 San Miguel Mendiola, Manila A STRATEGIC MANAGEMENT PAPER (STRAMA) On McDonald’s Philippines A Subsidiary of Alliance Global Group Inc Submitted by: Hiroshi A. Torobu Executive Summary I. Introduction McDonald’s is the world’s largest chain of fast food restaurant serving more than 58 million customers daily. The firm has an excess of 30,000 restaurants worldwide employing 1.5 million people. The business began in 1940…

Words 7009 - Pages 29

Data Final V3 Essay examples

malicious attacks due to limited secure measures of validating the authenticity and creditability of BGP traffic. This proposal outlines a secure, expandable, deployable design (S-BGP) for an authorization system that focuses on security complications affiliated with BGP. The proposal analyzes the vulnerabilities, defines S-BGP countermeasures such as attestation and route validation, and also describes how they address these vulnerabilities creating enhanced security for businesses. Furthermore, this…

Words 5082 - Pages 21

Business: Franchising and Financial Performance Essay examples

DOES FRANCHISING CREATE VALUE? AN ANALYSIS OF THE FINANCIAL PERFORMANCE OF US PUBLIC RESTAURANT FIRMS* E. Hachemi Aliouche, Ph.D. Assistant Professor, School of Business Southern New Hampshire University Senior Research Fellow, The William Rosenberg International Center of Franchising, University of New Hampshire Udo Schlentrich, Ph.D. Associate Professor, Whittemore School of Business and Economics University of New Hampshire Director, The William Rosenberg International Center of Franchising…

Words 5408 - Pages 22

apa style paper prof roberts copy

Using Behavioral Interventions to Decrease Fast Food Consumption and Increase Exercise Michael B. Roberts Behavioral Therapy Dr. Gosch Philadelphia College of Osteopathic Medicine January 2012 Abstract The present case study examined the effect of behavioral interventions on an adult male’s sedentary lifestyle and fast food consumption. A functional assessment was conducted to identify the maintaining conditions of the target behaviors and to identify the goals of treatment, such…

Words 7109 - Pages 29

Essay about Celta Key

course designed by the University of Cambridge ESOL. The syllabus and assessment criteria are laid down by this organisation, and the course will be inspected and moderated by an externally appointed assessor. You will not be assessed by this person (s/he will inspect the centre) but by your tutors. The staff working on this course are: Ramy Sakr Aaron Abrook Jennifer McCready Brigid Nugent Main Course Tutor Assistant Course Tutor Assistant Course Tutor Assistant Course Tutor…

Words 15566 - Pages 63

Managing Information Technology (7th Edition) Essay

and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River,…

Words 239873 - Pages 960