the three artistic proofs) based on the character or projected character of the speaker or writer. According to Aristotle, the chief components of a compelling ethos are good will, practical wisdom, and virtue; educated, considerate, trustworthy and well-intentioned
"According to Aristotle, rhetors can invent a character suitable to an occasion--this is invented ethos. However, if rhetors are fortunate enough to enjoy a good reputation in the community, they can use it as an ethical proof--this is…
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