CQT Test Potential Questions: MKT 240
Fall 2014
L: List
D: Define
G: Graph
E: Example
PC: Pros and Cons (advantages and disadvantages)
F: Formula
Culture and Sales (1)
a) Hofstede’s cultural dimensions (four) (L,D)
b) National, business, corporate culture sub-dimensions (at least four for each)(L,E)
c) International negotiation antecedents (L,G)
Marketing and Sales (2):
a) Five dimensions of business (L,D)
b) Marketing, marketing concept, marketing strategy (D)
c) Promotion vs personal selling…
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