Essay about Media: Hearst Corporation and Magazine

Submitted By TaTaJay
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Magazine Analysis
Cosmopolitan Magazine
Why is it called that?
In the early 1940’s Cosmopolitan was called ‘The Four-Book Magazine as it provided six to eight short stories about war life. In the 1960’s it become a woman’s magazine and as of 2011 it includes articles on relationships and sex, health, careers, self-improvement, celebrities, as well as fashion and beauty.
What are the significant words?
The significant word must be Cosmopolitan. Meaning: A person who has lived and travelled in many countries, one who is free of national prejudices.
Who publishes the magazine?
The Cosmopolitan is published by The Hearst Magazines. Cosmopolitan has 63 international editions, is printed in 32 languages and is distributed in more than 100 countries.
What other magazines does it publish?
The other magazines it publishes: ELLE, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, Seventeen, Men’s Health and Runner’s World.
How much does the magazine cost?
The Cosmopolitan costs approximately £3.50 per issue.
How often is it published?
The Cosmopolitan is published every month 12 issues a year.
What is its circulation/readership?
The circulation is 2.6 million in the US alone.
Does the magazine have a website?
Cosmopolitan does have a website: www.cosmopolitan.co.uk
What type of reader is it targeting?
The target audience for Cosmopolitan is working & middle classed women aged 18-29.
How do you know this?
I know this because most of the advertisements in this magazine are related to fashion aimed at the above age group because of the people in the advertisements and the items included.

How does the reader interact with the magazine?
The mode of address of Cosmopolitan is informal it speaks to the audience as if it where its friend by speaking in a positive and informal tone which instantly engages its audience.
The woman on the front cover is celebrity Fergie her body language and facial expressions imply that she is having a good time with a big smile on her face which is very important as it is the main story in the magazine so it has to engage the readers eye while its on shelf and promote its self to be picked the clothes she is wearing also corresponds to the theme of the magazine.

What do they tell us about the target audience?
It instantly tells us that the target audience is to young women interested in pop music or fans of Fergie and for women who thrive off celeb gossip.
What else appears on the cover?
There is 5 or 6 advertorials such as ‘9/11 Ten years on’ and ‘Fast fashion updates’ the front cover also shows the masthead ‘Cosmopolitan’ with the image of Fergie covering half of it the cover also has a lure e.g. The 9/11 story it provides us with the 1st opening sentence of the story on the cover which makes the audience want to find out what they’re talking about so this is very effective in targeting people to buy the magazine by giving them sneak previews of articles and interviews.
There is a variety of typefaces on the front of the cover and some words within a headline will be in a different typeface, one headline is shown in italics. I think they have used a variety of typefaces to separate each headline because as soon we look at the cover there is about 6 headlines grabbing our attention they have also related the colour of the typeface to match the model’s clothing in this case they have a yellow heading when the model is wearing a yellow top so a the graphics keep the same colour scheme flowing throughout the cover

Does the cover look similar to other magazines?
I would say the cover does look very similar to other women’s magazines because they all seem to have an attractive young woman on the front followed by the same colours. A prime
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