Media Influence On Social Media

Words: 1145
Pages: 5
Open Document
A study was conducted among internet users in order to develop a better understanding about the influence social media on healthcare, financial, travel, and retail industries. Each of the participants were asked a question related to the different industries when it came to making purchases and the results were analyzed accordingly. The results were divided into Millennials, Generation X, Baby Boomers, and the Silent Generation. It was found that social media was influential among 40% of the participants in their travel related decision making scenarios. For the other 3 industries, social media still had a role in decision making, but it was considerably less with 25% in finance, 22% in retail, and 21% in healthcare. Similar results occurred …show more content…
What most interested me is how much of an impact social media actually has on decision making processes. I never really thought about how social media influences what people purchase, but after reading this article it makes sense how decisions can be formed based on the opinions and reviews from others in the online world. I was particularly interested in how Millennials and younger people were most influenced by social media. This did not surprise me as I know how much time younger people spend on social media, but I was interested in the industries where decision making is most commonly influenced among the younger generations. I was interested to find out how celebrities have the least amount of influence on social media users in the area of healthcare. That shocked me because our society today consists of people who want to achieve unrealistic beauty, health, and physical standards. Usually celebrities are the people who promote these standards which surprised me to find out how they had the least amount of influence in healthcare. I would think with a society extremely focused on being healthy and perfect, that they would look to the celebrities for information and guidance. I was also interested in how word-of-mouth was the most influential when it came to decision making. I personally trust word-of-mouth more than reviews I read online because I feel that they are more valid, but I would think that it would be the opposite with word-of-mouth having the least amount …show more content…
I did not understand the third-person effect in the way that it was explained. I read how the effect occurs when people believe that others are influenced by social media more than they are, but I do not really understand what that means in context. I also did not understand how industry experts had the most amount of influence on social media in travel. While I see how people would turn to experts and those with knowledge when planning a vacation, but I would think that industry experts would have a biased opinion whether it be that they had better accommodations or are being paid to promote a vacation destination. I also did not understand how people were highly likely to seek healthcare advice on social media. Social media is biased with different advertisers and followers and you never really know who you are talking to or the true intent behind the words that are spoken. I understand how people want to be in the best health possible, but I think that looking to social media for advice is not wise. I would think that for an area as important as health, people would consider the advice and opinions of close friends and family as they have had personal experience and have the best interests in mind with their
Show More

Related Documents: Media Influence On Social Media

Social Media Influence

output of the team’s work demonstrates the effect of using social media to attract the highest quality talent and students to the university. Identify the ways in which social media usage influences the performance of organisations. Study social media in the West, and establish its effects on Western organisations. Undertake a case study on the effectiveness of a Western organisation. Study social media in KSA, and establish its influence on the effectiveness of organisations in KSA. Undertake…

Words 998 - Pages 4

The Influence Of Social Media On Body Identity

is only one element that makes up embodied identity but contemporary social media websites, such as Instagram, place great emphasis this. Social media circulates images that depict the body in an idealogical way and this has made embodied identities difficult for citizens to live up to. For example celebrities and ordinary citizens with celebrity status receive mass exposure online. A typical thing that is done on social media is the sharing of images of the self with other users and the process…

Words 321 - Pages 2

Personal Narrative: The Influence Of Max On Social Media

I was 15 years old when I met Max on social media. We were both runners, and he offered me advice on how to improve my running. We talked through social media and texting because Max lived out of state. Soon, Max began to visit me when he was in town so we could meet up and talk about sports. My mom asked me questions about Max and invited him to church with us, to make sure we were just friends. Max was older and knew so much more than me, and before I knew it, I was sneaking off to see him…

Words 657 - Pages 3

Final Paper

MRKT 6030 Part 1 Problem statement How do social media influence young female’s purchasing behavior on beauty products? With the improvement of people’s living level, more new communicated tools have appeared in business market and customers daily life. Social media, such Facebook, Twitter, YouTube, Instagram has played a very important role in business promotion markets. From my observation, more and more people choose to online shopping instead of going to the store. In beauty products markets…

Words 2040 - Pages 9

Role Of Social Media

THE ROLE OF SOCIAL MEDIA ON THE PERCEPTIONS OF LOW YAT CRISIS 1.1 Introduction Social media has generally been understood as a form of electronic platform which allows users to interact, communicate and express their ideas or opinions anytime, everywhere. Currently, with the development of the technologies, social media has become vital and ubiquitous accessible. We are able to know and update what was happening around the world without direct experience it. If there were any natural disaster happened…

Words 1066 - Pages 5

Medias Influence on Girls Essay

Media’s Influence on Girls Jordan Farrow COMM 224 Professor Hegbloom May 5, 2014 Farrow1 As girls mature in age, outside influences affect how they perceive the world around them. Some of these influences involve the media because media is a huge part of daily life today. Media such as magazines and television, peers, and social media persuade girls to put stereotypes on themselves and the people around them. Growing up, girls have to figure out who they are and who they should…

Words 1771 - Pages 8

Media That Stir Emotions

* Media that stir emotions * Today’s lecture (April 18) * Announcements * Exam 3 is done! * Grades will be posted on Saturday 5pm * Where we were… * Media effects on our attitudes and behaviors regarding: * Violence * Self-image * Identity * Stereotypes * Perceptions of the world * Today… * How do media influence our emotions? * And, how do our emotions influence our media choices…

Words 608 - Pages 3

The Media and Its Responsibilities Essay examples

includes duties and responsibilities. The media is an integral part of everyday life and has become a leading player and influence of our society and it have an outcome on our nations’ future, viewpoint, and the globe’s view of us. The media are responsible for mainstream America ideals and the familiarity of the image based on the impact from the media. The media are fundamental of social influence and political decisions. The media have turned the average person on reality…

Words 1681 - Pages 7

example of informative speech outline Essay

EXAMPLE OF INFORMATIVE SPEECH OUTLINE Informative Outline Topic: Impact of Media in the Society and Individual General Purpose: To Inform Specific Purpose: To inform my audience the negative impact of social media in the society and to the individual. Thesis: Social media websites are some of the most popular haunts on the Internet. They have revolutionized the way people communicate and socialize on the Web. I. Introduction A. Attention Getter: Today, just about everyone…

Words 912 - Pages 4

Non-Profit Organizations: The Rock The Vote Organization

organization has proven to be quite influential in election voter turnout by using personalized messages and reminders to encourage people to vote. The Rock the Vote organization is a non-profit organization in the United States whose goal is to influence younger generations to vote. In 1990, when the organization was first founded by Jeff Ayeroff, Rock the Vote mainly targeted young people through television advertisements featuring major celebrities. During the 1996 campaign, Rock the Vote decided…

Words 1113 - Pages 5