Web. 20 February 2013.http://www.edmunds.com/mercedes-benz/?ps=new&mktcat=mn-cities-mercedes-benz&kw=mercedes-benz+new+market&mktid=ga25039325&gclid=CKPrk_TLr7UCFQmxnQodISUA0w
Part C (Quentin):
Mission
Although the internal mission statement of Mercedes-Benz USA is not publicly available, the luxury carmaker does have six values that they refer to as "What Drives Us," which fulfill the intention behind a formal mission statement. The six values that "drive" Mercedes-Benz USA are: •
The audacity to reject compromise
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The instinct to protect what matters
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The commitment to honor a legacy
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The vision to consider every detail
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The foresight to take responsibility
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The ingenuity to outperform expectations
Additionally, on November 25, 2010, the parent company of Mercedes-Benz, Daimler Group, joined 21 German companies in agreeing to a "mission statement for responsible actions in business." The six principles of this shared mission statement are:
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Business must serve the good of the people.
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Business that serves the good of the people requires competition.
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Business that serves the good of the people is based on merit.
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Business that serves the good of the people takes place globally.
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Business that serves the good of the people must be sustainable.
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Business that serves the good of the people