Metaphor Vs Metonymy

Words: 587
Pages: 3

The goal of advertising is to persuade consumers to buy a product or service. A distinct feature of advertising is its dependence on imagery to achieve this goal. Many ad images encode a metaphor or metonymy. In a metaphor, the comparison is based on the similarities, while in metonymy the comparison is based on connection. Metaphor and metonymy appeal to us because they provoke mental images in recognizable ways. The potential for figurative thought exists in everyone, and it extends into our everyday social interactions. In advertising particular, it offers countless opportunities to explore the way that we as viewers and buyers think through metaphor and metonymy.

A noticeable difference between metaphor and metonymy in advertisements