Complete each section below. Be sure to cite your sources when necessary.
1. Fortune 500 Company name
The Walt Disney Company
2. The company’s internal and external stakeholders
Internal stakeholder’s
External stakeholder’s
According to "External Stakeholder Engagement" (n.d), stakeholders include non-governmental organizations (NGOs), multi-stakeholder initiatives (MSIs), labor unions, peer companies, multi-lateral institutions, government agencies, socially responsible investors, industry associations and others.
3. Company’s mission and vision
Company’s mission
According to "Walt Disney Company's Mission Statement And Vision: Formula For Success" (2013), "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information”(Walt Disney Company Mission Statement).
Company’s vision
According to "Walt Disney Company’s Mission Statement And Vision: Formula For Success" (2013), “Keep their customer’s happy” (The Walt Disney Vision).
4. Company goals
At least one company goal that can be accomplished through a strategic plan
According to "2012 Disney CitizenshipPerformance Summary " (2012), “Recognize kids who make positive contributions to their environment or communities” (Performance Detail ).
At least one company goal that can be accomplished through an operational plan
According to "2012 Disney Citizenship Performance Summary " (2012), “Reflect a diversity of cultures and backgrounds in our entertainment experiences for kids and families” (Performance Detail ).
5. SWOT analysis
According to University of Phoenix The Walt Disney Company SWOT Analysis (2015)
Strengths
Weaknesses
Extensive customer reach of Walt Disney’s cable networks
Overdependence on North America
Market positioning through a
