Adeoluwa Ogunlere
Walt Disney
1. Why has Disney been successful for so long?
2. What did Michael Eisner do to rejuvenate Disney?
3. Has Disney diversified too far in recent years?
Answers
1. Disney being successful for long has been as a result of the quality in their creation and delivery of products, and the firm’s successful and smart management of its creative content and resources. For a long time now, Disney has created an attractive character and storyline that are ground of its successful run. The company has developed a management style that driven by good results and risk oriented, in order to manage and raise creativity in a large sized business such as Disney. There has also been flexibility in the way they have adopted to new technology. Through intense co-operation with other external partners, they have been able to resiliently chase acts that have contributed to the long term success of the company. Finally, the way they have are also able to reach out to audiences of both generations has also been a major factor to their strategic success. They have made it that audiences can see pass lion king and hence shows for modern and older audiences are aired. Disney’s success has been as a result of their ability to involve new audiences and cycle their audience through several parts of their content.
2. When Eisner joined Disney in 1984 he committed himself to maximizing shareholder wealth through annual revenue growth of 20%. At the time of him joining, Disney was at a state of languish and had just avoided a buyout. He and his team were able to revitalize the company’s funds as we could see for the financial figures. At the end of year 2000, revenues had climbed up from $1.65 to $25 billion and net earnings rose from $0.1 billion to
