Analyze The Consumption Pattern Of Selected Product Veuve Clicquot

Submitted By couple9x
Words: 2331
Pages: 10
Open Document
Research MethodsAbstract

The report analyses the consumption pattern of selected product Veuve Clicquot. It compares the trend of consumption within two specific groups - business customers of Quality hotel, Wolli Creek NSW and another first class travellers in Emirates Lounge Sydney. The report focuses on global industries product and its marketing strategy brand recognition and distribution channels. Different views of different customer were examined and analyzed with a conclusion of consumption trend of champagne - regardless of the customer income, choice, availability, taste and preferences - brand plays dynamic role on sales volume of products.

The quantitative data approach has been applied in report while collecting data, analyzing and summarizing. I would like to thank customer relationship manger of Quality hotel to give access to customer email address for education purpose. I am thankful to Emirates staffs in Sydney to allow me short interview questionnaire to the first class passengers. I would thank my instructor and colleagues of Raffles College of Design and Commerce who helped me to prepare this report.

Table of Contents

Abstract ii
1. INTRODUCTION/background 1
2. Methodology 1
2.1 Questionnaire 2
2.2 Sampling method 2
2.3 Questionnaire techniques 2
2.4 Secondary data 3
3. RESULTS AND FINDINGS 3
4. DISCUSSION 5
5. CONCLUSION AND RECOMMENDATION 6
REFERENCES 10

1. INTRODUCTION/background

Public opinion and feedback is essential part of building market strategy. The consumption and sell only doesn't justify the product to be successful, but for the long run and sustainable marketing of product, the present consumption and customer trend analysis is vital. The quantitative approach of questionnaire is populated for the research on present trend of market of champagne. The reliability of data is checked through its consistency of respond over period of time. The quality of response depends on question being ask on similar contexts to customer perceptual ideas (Rasinski 2008). There is still a gap of research on consumer perception and choice. The luxury brand champagne also lacks experimental marketing. The consumer purchasing behavior is influence by culture, which limits brand consciousness and marketing. Most of the study shows it needs further empirical testing for a development and marketing of luxury products.
To analyze the impact of current trend of marketing and promotional strategy in Liquor market, fine brand of champagne Veuve Clicquot has been chosen as subject of study. Veuve Clicquot is the product of France; in house cork brand since 1798 belongs to Phillippe Clicquot and subsequent generation. The yellow level Veuve Clicquot ensures the continuity of the House style (About Veuve Clicquot 2012). The consumption pattern and preferences asked in questionnaire to respondent. The data collected will identify the present trend of consumption alcoholic beverages to reach analytical point of impact in customers with the marketing trend. The scope of study limits to random groups of people regardless of their taste and preferences, brand consciousness and liquor consumption behavior.
2. Methodology

The case method is preferred usually in the scenario when customer's relevant behavior can't be manipulated. The experiment comes to the picture to manipulate behavior of customer in precise and systematic way (Yin 2013). For the collection of quantitative data, survey research methodology is used in this study. The quantitative data are statistics that summarize the observation on set elements. The primary data is collected through questionnaire. The cost and quality of survey depends on its design features. Survey identifies the principles design, collection of data, processing and analysis, which is linked to quality and cost (Groves et al. 2011).

2.1 Questionnaire

The questions were designed close ended. Open-ended questions were avoided since the research methodology focus on
Show More

Related Documents: Analyze The Consumption Pattern Of Selected Product Veuve Clicquot

Pow-Mia Flag Speech

The POW/MIA flag has several flag display rules unique to it. Here are some of the main points of POW/MIA flag etiquette and rules of display: 1) When flying the POW/MIA flag on the same pole as the American flag, it should be the same size or one size smaller than the American flag and be flown just underneath the National Colors. 2) When the POW/MIA flag is to be displayed as part of a group of two flagpoles, it may either be displayed on its own flagpole or again beneath the U.S. flag. A state…

Words 293 - Pages 2

The Beach-Personal Narrative

The night is the best part of my day. I get to break from everything and get to imagine and have sweet dreams. While imagining I never know when I gently fell into slumber. Sometimes I have nightmares and they are sure creepy… Mia rushes to the aeroplane gate. Suddenly, her clumsiness made her slump to the floor and she feels sorrowful. But, she is a girl that forgets the awful moments of her life. She was imaging how Hawaii is going to be like, when she heard, “Finally, we are going back to…

Words 755 - Pages 4

Hank The Slaughter House

notice me. He sat there quietly, but the small animal was still running right at him. It got closer and he then realized, it was just a tiny mouse. “Hey” the mouse said in a squeaky voice, “I’m Mia. You don’t look so good.” “I don’t feel so good,” said Hank, “My name is Hank, can you please help me?” “Yes,” said Mia, “I know where some water is, follow me it won’t take…

Words 1254 - Pages 6

THE BLIND DATE Essay

THE BLIND DATE By Maria Simmons Characters: Liam (Grant) Tess (Kenzie) Humanoid Duck (Mark) Humanoid 1 (Autumn) Humanoid 2 (Dalton) Humanoid 3 (Hannah) Anna-María (Kayla) Fernando (Grant) Mía (Kenzie) Julián (Cameron) ACT ONE: SCENE ONE (The scene opens to a laboratory in San Antonio, California in 2088 where hundreds of people are working deliberately on computers. To the front of the room, sitting at stationed computers are humanoid figures with blank expressions. There are about twenty of them…

Words 1607 - Pages 7

CCBN Final Ans Essay

being of all associates. http://mindfuluniverse.com/profiles/blogs/mindful-leadership As a mindful manager It is their responsibility to keep an eye over the employees so that they can go on the right track. In the case study we acknowledged that Mia has keenly interested in Lavendary’s growth so she has analyzed about financial reports which Chang has deposited to Denver are all in Chinese format and they are not using GAAP ( Generally Accepted Accounting Principles) in their monthly auditory report…

Words 754 - Pages 4

Developmental Change In Mia's Moral Development

Developmental changes that I have noticed in Mia up to this age include but are not limited to her cognitive abilities, sense of self, and her moral development. Mia has proven to do very well academically throughout her highschool years, and along with getting straight A's in all of her classes, she also scored in the top 5-10% on all subsets of the SAT and ACT. Her ability to be focused on school while being capable of having fun has taken her a long way, Mia is very involved with multiple clubs at…

Words 722 - Pages 3

Business Law assigment Essays

reports on the incident of Mia Clements, a Chicken Treat consumer, who experienced burn in her mouth and throat after consuming food products that are tainted with cleaning products. Consumer Protection Law Being the consumer of food products from Chicken Treat, Mia and Leah Clements have the right to be protected against anything bad that happen in consequences from consuming the particular food which is stated in the consumer protection law. The report quotes Mia saying that her mouth and…

Words 1194 - Pages 5

Montgomery Alabama Civil Rights Movement

black community to initiate the boycott. The third, and most famous, woman to refuse her seat to be given up was Rosa Parks. Because Rosa was such a well known figure in Montgomery to the black community, her arrest sparked the bus boycott (Sigmond, 2). As result of Parks’ arrest the leader of the WPC called for a one-day boycott of the public bus system within Montgomery in December of 1955. The WPC distributed leaflets to the black citizens within Montgomery. Rosa got bailed out of jail by the same…

Words 1031 - Pages 5

In A World Essay

there is no color, no creativity, no fun. Anyone who doesn’t obey the rules and regulations of President Jackson 84 and the Government is taken, never to be seen again. The rules are simple don’t lie, don’t be out after dark, don’t miss school or Bogucki 2 work, obey the President and the Government at all times. They are taken to some secret underground complex in Jackson City, the Government moves to whatever city the new President is from. In the Country there are six cities in the Country, Smith…

Words 683 - Pages 3

Myths And Facts About People With Disabilities

Journal Entry #2: Myths and Facts about people with disabilities Kylie McCue: 100977034 Dr. Roy Hanes October 1st, 2014 DBST 1001 A I found that the readings due this week were particularly interesting. Considering I have a younger sister with autism, I happen to hear myths a lot. Myth #6: People with disabilities are more comfortable with “their own kind”. I know this is untrue especially for my younger sister, Mia. Mia loves to talk to everybody and make them feel like…

Words 389 - Pages 2