The author describes the structure of motivation that includes the initiation, direction, and persistence, and proceeds to discuss the difficulties of the third element. The goal motivation theory, according to the author, is a relatively famous and simple motivation guideline. Britt describes the successful goal as a specific, moderately aggressive and challenging, and realistic one. He also points out that a self-imposed goal provides more motivation while goals can be adjusted with time as a result of analyzing the feedback concerning the intermediate results. …show more content…
Valence reflects the actual value that a goal has for a person. In other words, valence answers the following question: "do I really want to achieve the goal"? Expectancy demonstrates the confidence of the person in their performance; the question that reflects this element is "can I do what I need to do to achieve the result?" The two elements are obviously interconnected and can be related to the goal setting: while a proper goal ensures high valence and expectancy, too challenging a goal, for example, can decrease the latter even in case the former is significant. Finally, instrumentality demonstrates the confidence of a person in the correlation between the action and the result, and the question for this part is "if I do what I need to do, will it ensure the outcome?" Britt demonstrates that if the action does not ensure the result, the motivation