Logically the more choices we have the better, Schwartz claims, but psychologically no. He also claims that over the years as our society has grown that the more choices we have can be hurtful to our decision making. In Schwartz research through The Paradox of Choice: Why More is Less, he gives examples of maximizers and satisficers such as giving students 30 topics from which to choose to write an extra-credit essay are less likely to write one than those given six and shoppers who are less likely to buy a display selection of 6 jams instead of 30. In the recent study of the Journal of American Medical Association, a decrease in well-being was