Michel Tcherevkoff
Michel Tcherevkoff is a conceptual photographer who built his career with a maverick’s style and an artist’s eye. With an endless fascination with how things work as well as talent and humour, Michel describes products as he sees them and is still going strong after 40 years.
"I was never interested in documenting life as it is. My fun is to take what's real and go "beyond" to images that suspend belief and grab attention."
From collaborating with the world's greatest creative’s to successfully launching his own publishing and global licensing initiatives, Tcherevkoff’s photography fuses imaging, digital illustration, sculpture and pure art with experience and talent.
Born and educated in Paris, Tcherevkoff came to America to visit his sister, who was a fashion model, and decided to stay. With a signature style that defined shapes and bold color, he played with perspective through in-camera effects and outside camera rigging. Tcherevkoff attracted the attention of an established agent and became successful immediately.
In 2008, Tcherevkoff conceptualized and created the book, Shoe Fleur: A Footwear Fantasy, with introduction by Diane Von Furstenberg, preface by Ferruccio Ferragamo published by Welcome Books. Sculpting and designing footwear from fresh flowers, Tcherevkoff introduced his first collection of accessories in a debut book launch and exhibition at the Museum of Arts and Design in New York during Fashion Week. Shoe Fleur images continue to
