Microbrewery And Globalization

Steven M. Schnell claims that the neolocalization and appearance of microbrewery are the consequences of globalization in North America. As the globalization has been advancing rapidly, large beer companies consolidate small beer industries so that people cannot find the national beer brand. Then places become the significant aspects of people’s identities, so they will feel loss of local when separating from places. Although humans have the choice to live beyond the local, they are eager to close localness for local identities, ties and economics. In addition, Schnell notes the tendency that people want to find relationship with local places requires the appearance of microbrewery, which is the harbinger of neolocalism. Those requirements

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