Microsoft 2014 Super Bowl Commercial: Cultural Determinism

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Technological determinism implies that technology is created by internal process of research and development by geniuses and inventors such as great scientists. This creates force of change and sets the circumstances for progress. It also states that technologies created the modern world. Cultural determinism considers the cultural and socioeconomic contexts before to the emergence of new technology. Circumstances are a reason in which the technology is introduced and diffused due to economic forces and sociocultural contexts. There are two aspects or conceptual terms for it and one of them is the law of supervening social necessity, which accelerates technology and media. This is an interface of technology and society that create employment. …show more content…
The message or statement that was being said is that technology empowers us all. Technology has the power to unite us and is explicitly shown in the part of the commercial where a new baby is born and the father who is in the military, away from the country is able to see his child in the hospital through video calls. That technology inspires us and has taken us places we have only dreamed of such as being able to create artificial limbs, improve the human health like eyesight, and fly out into space. It also gives hope to the hopeless, as we can see a deaf woman hearing sound for the first time. It has given voice to the voiceless where a former NFL player who is a dad with …show more content…
If people are unable to obtain and own a computer or a phone then the notion loses its discourse.
It is also important to note that technology is a tool and can be used in various ways according to the perspective, motive, and intent of the user. Instead of learning, searching for information, someone can create misguiding facts. It can be used to make someone life’s better or miserable. We can look at our lecture class for example with the intent of allowing students to use electronics such as laptop were for taking notes quicker, being able to search up a vocabulary, etc. However, we can see that some are on social media, watching videos, listening to music, etc. This contradicts the notion and has become a great distraction in all classes, which impedes on education and