special common values that a society deems right.
• Cardinal Virtues (Aristotle)
• Prudence: strong, steady disposition to choose appropriate means toward good ends.
• Justice: continuing commitment to render unto each her or her due
• Temperance: rational disciplining of desires
• Courage: enables to one to do the right thing despite the threat of personal injury or loss.
• What motivates you / business?
o Cooperation (Aristotle) or Competition (Hobbes)?
o These might lead to different norms (values)…
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