Milton Glaser Research Paper

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Livia Kelly P. 5 Milton Glaser
“The problem with the computer is that when you go on the computer everything has to be made clear too quickly,” he says. “And so the essential part of the developmental dialectic disappears. The greatest liability to the computer is that a lot of weak ideas are very well developed. The computer clarifies things to quickly.” Milton Glaser.
As one of the greatest father’s of modern graphic design Milton Glaser highly dislikes working on and with computers. Milton believes that designing should only be done with a pen, brush and paper. This core belief of his began from his earliest days first being educated at Manhattan’s High School of Music Art (now Fiorello H. LaGuardia High School of Music & Art and Performing Arts), and then graduating from the Cooper Union in 1951. Milton then …show more content…
He did it for free to benefit the state of New York and it didn’t even have a copyright for the first ten years because the whole idea of the logo was to let everyone use it so it would become a part of the culture.
Milton Glaser’s I heart NY logo and his entire body of work definitely changed the face of design for the better. When he was entering the field of design in the early fifty’s Modern Minimalism was the tradition of design at that time. Modern Minimalism is a style or technique in design that is characterized by extreme spareness and simplicity. Glaser was instead influenced by Art Nouveau decoration, that uses curving lines and shapes which was is a new freer style of design. His style was very playful and colorful, a style he used to produce posters, record sleeves, magazine covers, advertisements and book illustrations all in this style. On of his greatest successes that preceded the NY logo was a psychedelic portrait of Bob Dylan that was inserted as poster into an album of the singers’ greatest hits in
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