It is important to act in the right moment. To miss it could easily mean failure to the entire plan. One of the main disadvantages for for the older medias is time: “In effect, the many weeks of the program (33 episodes were shown in all, some live) amounted to a drawn-out, public version of a pitch to venture capitalists(the investors) from entrepreneurs seeking their backing (contestants)” (James Fallows, 103). A show is even long for the older medias, but any of them could be described as a lengthy progress in comparison to social media. Having a show like this with thirty three episodes is not very effective in comparison to new medias, which is cheaper and able to reach a far larger audience. Malcolm Gladwell has a story in his essay of two friends. It is about Evan and Ivanna after they forgot their phone in a taxi cab in New york. A young woman found this phone and refused to return, and when they went to the police station the phone was classified as “lost”.Evan created a bulletin board which had at the end over a million followers, “Bowing to the pressure, the N.Y.P.D. reclassified the item as ‘stolen.’ Shasha was arrested, and Evan got his friend’s sidekick back” (Malcolm Gladwell, 141). This story shows the most positive attribute social media has in activism. Its ease of use makes it so that it can be used by almost everyone. It empowers the everyday person to start change in society if he sees something he …show more content…
Wang recounts the story of how “A ‘minister-level’ official in the Chinese government called the head of CCTV when the series was over and asked, ‘How can we make everyone watch this show” (James Fallows, 108). This show was televised ten years ago. The only big social media was Myspace. It still wasn’t common to think of social media as a method to bring information to people. A question like the one the minister-level official asked would have been answered with using placing commercials on newspapers, radio channels, and television shows. Social media has taken the place of all those three as the go to for commercial. This transformation can be seen with Facebook as it made over two point five billion dollars just from commercials in the second quarter of 2014. Golnaz Esfandiari wrote that he didn’t think that Twitter didn’t affect the Iran revolution “Simply put: There was no Twitter Revolution inside Iran’...Through it all, no one seemed to wonder why people trying to coordinate protests in Iran would be writing in any language other than Farsi” (Malcolm Gladwell, 135). Golnaz Esfandiari is looking at this from the wrong direction. Everyone realizes that many of the protests in Iran weren’t organized with Twitter, but instead with a local social media or other tools. What Twitter did for the Iranian Revolution was protection. Iran has a spotty human right record and has been condemned by several