Mobile Phone and Nokia Essay

Words: 4050
Pages: 17
Open Document
Module
Corporate Strategy

Assessors Marie Kerr, Dr David Pollard

Report Title
Critically examine the rationale of the recently announced Nokia and Microsoft strategic partnership

Presentation Deadline
13 April 2011

Student Name
Gul Aliskan
Hammad Hafeez
Ufuk Can Cindioglu
Umer Zia
Zhenhua Ma

Contents
1. Introduction-----------------------------------------------------------------------------------------------------3
2. Market analysis -----------------------------------------------------------------------------------------------4
3. Financial Performance----------------------------------------------------------------------------------------6
4. Needs of …show more content…
4. Need for Partnership
One of Nokia’s core strategies was to produce cheap mobile phone with limited functionality, it’s very popular in developing countries, that is the reason for big market share but less profit. Moores said that, ‘Microprocessors double in computing power every 18 months’ the first mobile phone were just designed to make conversation and text message, as microprocessors become more powerful and mobile phones are changing into hand-held computers, even Nokia realized the world is changing and produced a touch-screen mobile phone in 2004, but the software technology Nokia had which is not as good as their America competitors, such as Apple’s App store.
“We are standing on a burning platform,” Stephen Elop, Nokia’s new boss wrote in a memo to all 132,000 employees of the world’s biggest handset-maker. The company must change its ways radically.
Nokia is the one of the most popular cell phone around the world and it is famous due to its cell phones’ design and high quality. Because of the rapid changes and advancement in other companies, Nokia lost a huge percent of profit from year 2007 to 2010. Nokia also had to face a loss in market share which was mainly taken by Apple after year 2007 when Steve Jobs entered the market so Nokia decided to make a strategic partnership with Microsoft (MSFT). Both companies could not be successful and get ahead of their rivals so Nokia and Microsoft
Show More

Related Documents: Mobile Phone and Nokia Essay

Mobile Phone and Nokia Essay

NOKIA: RE-CONNECTING PEOPLE Intro Nokia, the Finnish telecommunications company, is not only the world’s leading mobile phone manufacturer but also Europe’s biggest brand and the world’s 5th biggest brand according to the Business Week – Interbrand ‘Best Global Brands 2009’ report. However, in what might be described as a ‘challenging’ – for “challenging”, read hyper-competitive – global marketing environment, Nokia’s brand value fell by 3 per cent to £23 billion (euro 24 billion)…

Words 2576 - Pages 11

Mobile Phone and Nokia Business Essay

These are low market share and brand crisis. This project will use the global company Nokia as a case study to examine these two challenges. As a global business, Nokia has a low market share in different areas in the current environment. Previously, compared with other phones, Nokia shared the biggest market rate in the mobile industry. For example, according to Dewenter (2007), Nokia occupied 34% in mobile market share. Not only it has a good appearance, but also it has a useful system. Therefore…

Words 1426 - Pages 6

Essay nokia analysis

report) 2. Introduction(whole mobile industry) Nokia, the most successful mobile company in the world, which started its business in Finland and has over 132,000 employees in 120 countries, sales in more than 150 countries, with major operation in Finland, China, and the US (Deole 2011) Nokia’s most important business is mobile phone manufacturing, which produced revenues of 511.1 billion across more than 150 countries during 2007, with more than 350 million phones selling per year, with its core…

Words 2413 - Pages 10

Essay about Nokia Microsoft Alliance

Nokia Microsoft alliance LONDON – Feb. 11, 2011 – Nokia and Microsoft today announced plans to form a broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem. Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers, operators and developers unrivalled choice and opportunity. As each company would focus on its core competencies, the partnership would create the opportunity…

Words 1428 - Pages 6

Nokia Ab Essay

Always adapting. Over the past 150 years, Nokia has evolved from a riverside paper mill in southwestern Finland to a global telecommunications leader connecting over 1.3 billion people. During that time, we’ve made rubber boots and car tires. We’ve generated electricity. We’ve even manufactured TVs. Changing with the times, disrupting the status quo – it’s what we’ve always done. And we fully intend to keep doing it. The story so far. In 1865, mining engineer Fredrik Idestam sets up his first…

Words 1645 - Pages 7

Nokia 5 Forces Analysis Essay

150 years, Nokia has evolved from a small paper mill in south-western Finland to a global telecommunications leader connecting over 1.3 billion people.  Nokia has disrupted into various industries before becoming a telecommunications giant from making rubber boots, car tyres, generated electricity, even manufactured TVs etc.  Nokia’s own mobile phones’ platforms included Symbian (60 & 40), MeeGo (opensource Linux based platform) and Meltemi (low end Linux based platform)  Nokia announced…

Words 1774 - Pages 8

History Of Nokia

Nokia - connecting people. Introduction In 1963 Nokia starts its journey in the field of telecommunications with developing radio telephones for the army and emergency services. Since then, Nokia came a long way with launching the world’s first international cellular network and the first to allow international roaming in 1981. Nokia introducing the first car phone in 1982 and in 1991, Harri Holkeri- the Finish prime minister by then, makes the world’s first GSM phone call with Nokia handset…

Words 2776 - Pages 12

Nokia Consumer Behaviour

Company Study - Nokia Product Category: Mobile Introduction The Nokia Corporation is a Finnish multinational communications and information technology corporation that is headquartered in Espoo, Finland. Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services through its wholly owned subsidiary Navteq. Nokia has a joint venture…

Words 637 - Pages 3

TBS 920 International Business Strategy :Nokia India Country Strategy Essay

Marketing Strategy of Nokia in India SWOT & PESTEL analysis Recommendations References 2 Company profile • Formed in 1865 by mining engineer Fredrik Idestam in a village named Nokia in Southwestern Finland • First business was in wood pulp mill • In 1920, Finnish Rubber Works was acquired by Nokia • 1922, Finnish cable works merged in Nokia and Nokia was know as footwear (galoshes) and tyres, went on to manufacture rubber bands,…

Words 1503 - Pages 7

Nokia and Mobile Giant Nokia Essay

Nokia Rise and Fall EMSE 6005.10 – Organizational Behavior For The Engineering Managers Nokia history: Nokia was founded by Fredrik Idestam, a mining engineer in 1865. The name Nokia was decided in 1871 when he opened his second paper mill on the bank of Nokianvirta river. Nokia started out with making paper which incidentally was one of the very first technologies used for communications. Fredrik Idestam was the chairman of the company till 1896 when he retired, and Leo Mechelin took over as…

Words 4227 - Pages 17