market.
Operate in 30 countries including US, India, China, Russia, Germany, Poland, Turkey, Romania, Malaysia and Vietnam. Moving into more ‘obscure’ countries like Romania, Malaysia and India as their economies develop and the countries become more modern with more businessmen. They are trying to gain a large share of the market before competition from the likes of Starbucks becomes too large.
They have targeted China (300 stores), India (60 stores) and Russia (25 stores). These are 3 of the 4 BRIC…
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