Essay on Module G Beer

CENTRAL COLLEGE LONDON
Assessment Submission Sheet
Student ID Number
01495
Student Name
Ping Zhang
Title of Course
Business management
Title of Module
International Aspects of Business
Name of Module Teacher
FarzamBonabi
Date of Submission
25/7/2014
By submitting this front sheet with my assignment I am declaring that as the student named above
1 This is my own work (or, in the case of a group assignment, the work of my group) and that, although I may have consulted others in the course of assembling material for the work, the finished article has been completed without the help or participation of any other person (other than, in group assignments, other members of the same group).
2. I understand that if this work, or any part of it, is found to have been copied from unattributed sources, (including the work of a fellow-student), I may have contravened the College’s policy on plagiarism (see your Student Handbook) and I may be liable to a penalty.
Assessment Submission Checklist
Assignment is submitted as a ‘Word’ file, using size 12 Arial font
Correct word count is identified on the assignment (References and appendices excluded from word count)
Footer contains page number and student ID number
References are included as per Harvard system (as shown on VLE)
Assignment submitted on time - ‘The penalty for non or late submission is that the assessed grade recorded on file for the module will be capped at 40%’
Submit this completed form as Page 1 of your assignment by email to:
Assessmentbus@cclon.co.uk (for business students)
Assessmenthsc@cclon.co.uk (for health students)
BEFORE 4pm on DATE INDICATED BY MODULE STUDY GUIDE / TUTOR

Global Expansion of a Brewing (Beer) Company

Table of contents
Introduction......................................................................................................4
Carlsberg back ground……………………………………………………………4
The impact of relative and moral theories………………………………….…...5
Carlsberg organisational structure and culture ………………………….….....6
Recruitment and selection strategies…………………………………………....7
The impact of social and cultural environments……………………………..…8
Assess various location decisions………………………………………….……9
The global market segmentation strategy……………………………......…….10
Conclusion………………………………………………………………….….....12
Bibliography………………………………………………….……………….......13
Reflective Review……………………………………………………………..….14

Introduction
With the rise of Globalization, import and export of products and services have also grown steadily. The market also faced major upliftment, as many reputed organizations are aiming to establish their brands to other prospective parts of the world. However marketing a product to a new land involves various cross-cultural marketing factors and moreover it is not an easy process to establish a foreign brand in another country, unless the customer are given proper benefit or lured to purchase a product. This Module will aim to explore the key strategies that have been taken by Danish beer company Carlsberg to market their product in China.
Carlsberg back ground
Carlsberg is one of the first international brewers who exported beer to China one and a half centuries ago. In the mid 19th century, the first batch of Carlsberg beer travelled halfway around the world to China. Like other commodities representing the westernized lifestyle, Carlsberg began to accumulate fame in this ancient empire. At that time, Carlsberg was seen as a kind of special “wine” and served in Chinese bars. Carlsberg officially began its business in Greater China in 1978. The company inaugurated the Carlsberg Brewery in Hong Kong in 1981, which became the base for Carlsberg’s expansion into mainland China. In 1995, Carlsberg acquired a major shareholding in a brewery in Huizhou, Guangdong.From that time on, Carlsberg’s presence in the mainland was assured. In 1999, all production was moved from Hong Kong to Huizhou. The Carlsberg Brewery Guangdong in Huizhou now supplies products to mainland

Show More

Jamie Turner at Mli, Inc. Harvard Business Brief Case Essay

Essay about Macroeconomics Assignment Chapters 1 and 2

English Quiz 2 Outline Essay

Case Study: Leading Organisational Change: Improving Hospital Performance Essay

Essay on Pancreatitis: Pancreas and Pancreatic Cell Fluid

Miss C Essay

Human Research Capital Essay

Operations Management Essay

Media Theory 1: Developing Argument?

Essay on Student: Supply Chain Management