Molson Coors Brewer Company Essay

Introduction of Molson Coors Brewer Company
For over 350 years, Molson Coors Brewer company distilling, innovating and relishing beer drinkers across the world. The company beginnings sets itself as far back as the late 1700s. Usually traditional companies would have one birth date, Coors has four. In the late 1700s, Englishman William Worthington began his beer brewing in Burton on Trent and his fellow countryman William Bass did the same in 1777. Four years after the Adolph Coors Company had set up shop across the Atlantic, the Bass brewing company was turning out more than a million barrels a year. In 1926, Bass and Worthington beer brewery merged. In 1954, Bass Brewers launched Carling Black Label, the beer that would eventually become the U.K.’s best selling beer brand. Today it is simply known as Carling. In 1786 in Canada, John Molson founded Canada's oldest beer brewery on the banks of the St. Lawrence River in Montreal. He wrote, “My beer has been universally well-liked beyond my most sanguine expectations.” In 1959, Molson Canadian was first brewed and today is one of Canada’s most iconic and best-selling brands. Nearly a century later in 1869, Staropramen, #1 Prague beer in the world, has been linked with Prague's brewing origins since 1869, when shares for a new brewery in Smichov region of Prague were offered for sale. The brand produced by the new brewery was called Staropramen meaning "old spring." Then meanwhile in 1873, Adolph Coors, a penniless brewer’s apprentice, stumbled on the perfect water in Clear Creek at the foot of the Rocky Mountains. 105 years later, Coors Light was born and would go on to be enjoyed by beer drinkers in over 25 countries worldwide. The Molson Coors Brewing Company formed in 2005 by the merger of Molson of Canada, and Coors of the United States. Molson Coors Brewing Company is the fifth largest brewer in the world by production volume. The company brews and sells 40 different beer products, in addition to selling beer via partnerships with companies like Heineken and Corona.
Beer industry and Molson Coors Competitors
The beer industry has four diverse beer industry market segments: brewpubs, microbreweries, regional craft breweries and contract brewing companies. The microbrewery is a brewery that manufactures less than 15,000 barrels of beer per year with 75 percent or more of its beer sold off-site. Microbreweries vend to the public by one or more of the following methods: the traditional three-tier system (brewer to wholesaler to retailer to consumer); the two-tier system (brewer acting as wholesaler to retailer to consumer); and, promptly to the consumer via carry-outs and/or on-site tap-room or restaurant sales. A brewpub is a restaurant-brewery that retails 25 percent or more of its beer on site. The beer is brewed primarily for sale in the restaurant and bar. The beer is often distributed directly from the brewery’s storage tanks. A contract brewing company is a business that employs another brewery to manufacture its beer. It can also be a brewery that employs another brewery to manufacture supplementary beer. The contract brewing company handles marketing, sales and distribution of its beer, while usually leaving the brewing and packaging to its producer-brewery. A regional craft brewery is a liberated regional brewery with a mainstream of volume in “traditional” or “innovative” beer(s). These are the segments that make up the beer industry from when it is created to packaging to marketing to cold beer being poured in your glass.
Molson Coors has both direct and in-direct competitors in their market. The direct competitors comes from their competition that is in the same level of industry and produces similar products. This is Anheuser Busch Brewery, Carlsberg Brewery, and Heineken NV.
Anheuser-Busch Brewery is the world’s largest multinational beverage and brewery company with 25 percent global market share. Their market share extends to 17 brands that individually

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