MASSIVE ONLINE OPEN COURSES (MOOC)
Stakeholder Assessment
EVOLVED FROM ONLINE COURSES, MASSIVE ONLINE OPEN COURSES
(MOOCS) ARE TOUTED AS A DISRUPTIVE TECHNOLOGY IN THE FIELD OF
HIGHER EDUCATION
Overview
Online education - United States
• Massive online open courses (MOOCs) are collaborative network of leading global universities that provides free online courses to students across the globe
• According to Babson research, number of students enrolled in atleast one online course had reached
6.7 Mn in Fall 2011 o During fall 2006-11, students with one online course have grown by 14%, while total enrollments have just registered 3.4% growth
• The survey further states that percentage of institutions that agree “Online education is critical to the long term strategy of my institution” reached its highest level in 2012 (69.1%), signaling heightened interest in MOOC
• While online courses have existed before as well, such as Harvard’s Open Courses, and MIT’s
OpenCourseWare, however convergence of courses from different universities on a single platform
(MOOCs) is expected to boost online education
• Key players include Coursera, Udacity, EdX, and Mitx
Students enrolled in atleast one online course in USA
4/27/15
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Mn
4/27/15
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19%
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21%
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24%
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27%
4/27/15
4/27/15
29%
32%
4/27
/15
4/27
/15
4/27/15
4/27
/15
4/27
4/27
4/27
/15 enrolled in atleast
/15 one online course//15
% denotes students
Total enrollments
Though critics have expressed concerns that online instruction may not be accepted in the workplace, yet web courses have witnessed significant growth
BUSINESS EDUCATION IS EXPECTED TO REVOLVE AROUND ONLINE
EDUCATION, LIMITING CLASSROOM TEACHING TO DEEPER AND
COMPLEX DISCUSSIONS
MBA programs reporting change in application volume, 2012 vs. 2011
%
4/27/15%
4/27/15%
4/27/15%
4/27/15%
4/27/15%
4/27/15%
4/27/15%
4/27/15%
4/27/15%
4/27/15%
4/27/15
4/27/15
4/27/15
4/27/1
5
4/27/15
4/27/15%
4/27/15%
4/27/15%
11%
4/27/15%4/27/15
4/27/15%
4/27/15
4/27/15%
4/27/15%
4/27/15
Online education – Key enablers
• Low cost along with perceived lack of value add from a regular classroom programs • Flexibility and convenience
• Interactive discussions and active student participation through latest software's Online/
Distance
Business education evolution
Suitable for high value specializations, such as strategy & operations, and would involve both online + classroom teaching
Full time MBA
Fulltime MOOC MBA
Distance/Online MBA
Part-time
Executive
Current status
Executive MOOC MBA
Executive/part-time
Short Term
Suitable for knowledge intensive specializations
Long Term
Business education must accept and adopt online strategies to stay relevant in the long run
MOOC BASED BUSINESS EDUCATION COULD OVERCOME THE HURDLES
OF DISTANCE EDUCATION AND POST A CHALLENGE TO CLASSROOM
EDUCATION
To
To cater cater to to aa diverse diverse set set of of audiences audiences business business schools schools today today offer offer aa variety variety of of graduate graduate management management options, such as part-time, full-time, executive, flexible, and online/distance degree format options, such as part-time, full-time, executive, flexible, and online/distance degree format options—to options—to aa range range of of specialized specialized master’s master’s programs programs MOOC
MOOC based based business business education education could could fulfill fulfill the the promises promises of of distance distance education education by by ensuring ensuring student student engagements in programs through innovative applications and software engagements in programs through innovative applications and software
