Morgans Hotels Essay

Submitted By jperez512
Words: 526
Pages: 3
Open Document
When analyzing Morgans Hotel Group’s strengths and weaknesses, overall, the company strives in numerous areas. One key facet that Morgans has is its ability to award their customers for their business. Regardless of their target segment, Morgans was able to implement a key marketing element to maintain their business with their clients: incentive exposure. What Morgans has with their partnership with Virgin, Virgin Atlantic Flying Club, Virgin America and Velocity Frequent Flyer is what keeps their customers loyal to their brand. The incentive that’s provided to their customers offers a very unique experience.

What Morgans Hotel Group offers is a high class, once in a life time experience that would leave anyone who was to use their hotels mesmerized but above all, treaded as if they were the only client and not a feeling of just being part of a pool of customers. It’s no surprise that their target is towards high profile, high wage consumers who are capable of staying numerous nights but also, including these incentives which detail that with every stay at a certain hotel, the customer is awarded points that eventually will accumulate to free airfare at corresponding airports. The genius to this idea is the comfort/loyal factor this entails in the consumers mind or consideration set (Evoked Set). What this does is it pushes the consumer to not only stay more frequently in one of Morgans’ hotels but once they’ve obtained a substantial amount of points to travel anywhere for free, these consumer will travel to areas where Morgans is most likely located. After travelling to these areas, the consumer will again stay at a Morgans hotel, racking up on points, gaining them closer to a free trip and eventually to the continuing cycle of always using Morgans. This process not only creates loyalty but positive word of mouth which we all know can expose their brand to potential customers. This process is all put in place with their persistence to maintaining the experienced management that’s currently in place.

Of course, the weakness that Morgans
Show More

Related Documents: Morgans Hotels Essay

Advantages Of Rational Organisation

Rational organisation such as Taylorism allows managers to control workers by transferring the responsibility for the organisation of work from workers to managers (Morgan). Bureaucracy de-humanises workers and turns them into parts of a machine which is controlled by a manager (Morgan). As Taylor himself said “Hardly a competent workman can be found who does not devote a considerable amount of time to studying just how slowly he can work and still convince his employer he…

Words 1561 - Pages 7

Research Paper On Space Hotel

stars and ponder the existence of life on other planets, and wonder what Earth looked like from the outsider’s perspective. There had always been talk of space hotels, but no one had ever succeeded in creating one, with the decline of funding for NASA and whatnot. But recently, there had been talk of a project to create the first ever space hotel, the only problem with the project being its lack of funds. My husband and I heard about it on the news one evening, and after a long discussion and several…

Words 445 - Pages 2

Causes Of Morgan's Attacks During The Civil War

war. General john hunt Morgan lead many confederate raids on Kentucky. In this paper you will learn about these raids and one dedicated confederate general who loved his confederate states of America. The first raid was a surprise attack at 5:00 am on July 9th, 1862, in tompkinsville, ky against the union soldiers. The factor causing this raid was the need for supplies. Morgan and his raiders acquired 20 wagon, 50 mules,40 Calvary horses, sugar and coffee. Morgan and his men successfully…

Words 671 - Pages 3

Pierpont Morgan Essay

Pierpont Morgan “Go as far as you can see; when you get there, you’ll be able to see farther,” a quote by someone quite eligible to say such wise words, J. P. Morgan. Morgan was born on April 17th, 1837 and was raised in Hartford, Connecticut to Junius Spencer Morgan and Juliet Pierpont, of Boston, Massachusetts. Morgan had an extensive and varied education; in 1848, Pierpont transferred to the Hartford Public School and then to the Episcopal Academy in Cheshire, Connecticut. In 1851, Morgan was accepted…

Words 850 - Pages 4

Essay about Pelican Brief

Verheek and told him about the car bomb, Thomas, the brief and she couldn't hide her fear so Verheek went to New Orleans to rescue her, but Darby was scare and she continue hiding in different hotels. She finally was going to meet Verheek in a very concurrent place, the assassin of the Judges killed him in his hotel and he took the place of Verheek. Darby arrives early to the meeting and Khamel (the assassin) arrives looking like Gavin; they had a walk and suddenly Khamel fell down, somebody killed Khamel…

Words 1226 - Pages 5

Supreme Court of the United States and Pelican Brief Essay

Teacher’s notes PENGUIN READERS Teacher Support Programme LEVEL 5 The Pelican Brief John Grisham Summary The Pelican Brief is a legal thriller – a thriller in which much of the plot and action is based on elements of the law and the roles of big business and government. It was written in 1992 by John Grisham. It was his third novel and the second of his books to be made into a film. The film was directed by Alan J. Pakula and stars Julia Roberts and Denzel Washington. About…

Words 3663 - Pages 15

2 And A Half Men

“special live edition” with Charlie Sheen on Monday night, Piers Morgan finally got around to asking his guest a real question. Before that, Mr. Morgan and Mr. Sheen had mostly traded chuckles and anecdotes about multiday benders, inflated network salaries and meet-ups in Aspen, Colo. But then, after three commercial breaks, Mr. Morgan inquired, “Have you ever hit a woman?” Enlarge This Image Ruth Gwily Two minutes later, with Mr. Morgan apparently satisfied with the actor’s answer that no, women should…

Words 939 - Pages 4

Hetty Green: The Witch Of Wall Street

million dollars. Hetty Green's clever tradeing earned her the nickname "The Witch of Wall Street." Hetty Green was highly skilled at trading stocks and bonds. She also invested in real estate. The other financial tycoons of her time, such as J. P. Morgan and Jay Gould, were no match for her financial abilitys. Although…

Words 265 - Pages 2

Raffles Hotel Essay

A marketing plan on Raffles Hotel 1 1. Introduction 1 2. Brief company overview 2 3. External audit 2 3.1 The macro-environment analysis with PESTE method 2 3.2 The industry dynamics analysis with Porter’s five forces 3 3.3 The evaluation of key successful factors of external factor 4 4. Internal audit 5 4.1 Raffles’ strategic segmentation 5 4.2 Raffles’ market positioning 6 4.3 Strengths-weaknesses analysis of current resources and competences 7 4.4 Value chain and…

Words 4619 - Pages 19

BSBMKG402B Analyse Consumer Behaviour for Specific Markets Essay

analyse consumer behaviour within this segment and recommend what marketing strategies Virgin should develop to appeal to this market segment. This must be written in report form. 1. Gather information on the market or market segment for Virgin Hotels in accordance with Virgin’s marketing plan. a. List the sources of information you used to gather information. • This must include at least five (5) sources of information. • Please reference each source in strict accordance with Imagine Education…

Words 2236 - Pages 9