Mothers Against Drunk Driving Rhetorical Analysis

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Rhetoric is defined by merriam-webster as “the art of effective or persuasive speaking or writing”. While simple in ideology is extremely complex when put into action. Mothers Against Drunk Driving or MADD uses targeted and emotional rhetoric to further its goals. MADD attempts to influence all people but places a precedent upon targeting mothers, fathers and authoritative figures with relative power over at risk youth and young adults. MADD uses intricate forms of Ethos, Pathos and Logos to influence readers. While MADD uses a multifactorial approach to argument their keystone attack is perhaps their use of visuals of smiling teens and happy adults upon opening their website. At first glance upon these happy, alive humans a sense of gladness
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