Mountain Dew Essay

Words: 1158
Pages: 5
Open Document
Bryan Schaeffer
Mountain Dew
The Mountain Dew case centers on the decision that the BBDO team and Pepsi executives made in regards to the Super Bowl advertisements to be aired in 2000. The creative team came up with 10 possible scenarios. Since their meeting took place in October (4 months prior to the Super Bowl) they had little time to produce the ads. The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3, the best 2 would be selected to air at the Super Bowl, but all 3 would be run throughout the year. The 5 advertisements that they whittled down to were Labor of Love, Cheetah, Dew or Die, Mock Opera and Showstopper.
My recommended course of action …show more content…
The ad takes a different twist though as the Dudes are going down a mountain (assuming via snowboard) and stop at a ski lodge to party with some girls. This particular part of the ad really shows the irreverence, daring and fun personality traits that Mountain Dew is trying to convey.
Getting back to the main storyline of the advertisement, the Dew Dudes wind up drinking some Mountain Dew and save the world in the process. It’s ironic that the Dudes are able to have fun and be irreverent yet at the same time save the world. The viewer is pulled into the world of Mountain Dew and is made to think that you can have amazing experiences while accomplishing something noteworthy.
Once again, the downside is that the commercial brings extreme sports into the foray with snowboarding. Putting the brand into the overexposed world of extreme sports might actually harm the brand more than help it. Also, partying and hanging out while the world is being threatened might not be a good thing either.
Overall though, I think the continuation of the Dew Dudes storyline is a good idea for Mountain Dew as it conveys excitement and exhilaration very well. Mountain Dew must be careful though, as it must be extremely creative with these ads to keep the viewers attention on the older advertising storyline of the Dew Dudes.
Mock Opera
The thing that really strikes me about this ad is the song selection of ‘Bohemian Rhapsody’ The 1992 movie ‘Wayne’s World’ is still very
Show More

Related Documents: Mountain Dew Essay

Essay on First HW

Instructions: select one product Mountain Dew; answer questions by selecting bold answers and filling in blanks Product A. This product is a (Good) because: Because it is a tangible product that a consumer can see, hear, smell or taste. B. This product can be classified as (a) (Consumer Product) because: It is bought for personal use. As a Consumer Product it can be subclassified as (a) (Convenience Product) because: It is a product that consumers want to purchase frequently,…

Words 436 - Pages 2

Essay on ScienceMentosLab LinaTheodorsdottir

Fruit mentos have a glossy finish while mint mentos do not. ● Diet coke works best because it has different ingredients than other sodas. Hypothesis: I think that diet coke and mint mentos will have the highest explosion/geyser. Materials: 1. Diet coke 2. Diet Mountain Dew 3. Mountain Dew 4. Diet Pepsi 5. Vernors 6. Mint mentos 7. Fruit mentos 8. Skittles 9. M&M’s Procedures: 1. Place four mentos into tube 2. Place note card over tube and make sure you flip tube over 3. Open pop and make sure you carefully align tube with the pop…

Words 462 - Pages 2

Measure The Amount Of Sugar In Soft Drinks

will also be a comparison between a can of soda and a can of diet soda to test the different amounts of sugar. I will be testing the difference between Dr. Pepper and Diet Dr. Pepper along with Mountain Dew and Diet Mountain Dew. I will also be observing the difference between 7up and Diet 7up. Two other motive for this experiment are to observe which soft drink has the highest and the lowest amount of sugar and to determine…

Words 919 - Pages 4

Essay about portfolio of advertising

Portfolio of Advertising Project 1st of May 2013 Mountain Dew Advertising is such an important part of most industries today, it comes in many shapes, forms and presentations such as written on billboards, newspapers or magazines, on the internet, radio, television, etc. Regardless of the medium it is a vital way of the seller communicating with the buyer. It is important to find a way to promote softdrinks that pleases many, as a lot of people would rather not see it promoted…

Words 1812 - Pages 8

Bus 3005 Final Report Essay

currently provides more than 500 brands over 200 countries or regions. Beat as one of Coca-Cola’s various products, which is a citrus-flavored soda for Mexican version of Mello Yello and it released in Mexico in 2002, in order to response to the Mountain Dew by Pepsi in Mexico. However, it was discontinued in 2005 but re-launched in South Africa in 2009. In terms of comprehend the strategy management’s process and the operations of similar product or service, this report will use Beat as case study…

Words 2389 - Pages 10

Essay on Need vs Want

Needs versus Wants of MOUNTAIN DEW, NIKE SHOES and IPOD INTRODUCTION There are N number of products under various categories in the market. But how many of them are successful is a fact that needs to be analyzed. The customer can view only the end product. But the actual fact behind the success of the product is invisible to the customer. One of the most important factors that lead to the success of the product is Marketing. The term marketing revolves around three basic principles –“Needs, wants…

Words 948 - Pages 4

Supper Bowl Commercial Analysis

During the Supper Bowl there was one commercial that stood out the most. The name of the commercial was Puppy Monkey Baby and it was trying to sell a drink by Mountain Dew. This commercial most likley stood out the most because it was really weird. This commercial was also most likley very successful because it peaked peoples interest in a weird way. Another reason that this commercial most likely successful would be that is was short and to the point. It was also clear what was trying to be sold…

Words 212 - Pages 1

Kidney stones Essay

this step adding 50 mL, 67 mL, and 58 mL of the second solution Product Testing Blue 1 (Gatorade Blue Cherry) Dilute Gatorade Blue Cherry by mixing 30 mL with 20 mL of H2O in a 100 mL beaker. Test for absorbance Yellow 5 (Mountain Dew) No dilution necessary Shake the Mountain Dew prior to testing absorbance to reduce bubbles. Red 40 (Gatorade Fruit Punch) Dilute Gatorade Fruit Punch by mixing 10 mL with 40 mL of H2O in a 100 mL beaker. Test for absorbance Results/Discussion: Figure 1. Blue Calibration…

Words 956 - Pages 4

Explain Why Is It Necessary To Use The Same Balloon

Why is it necessary to use the same balloon for experimental trial? What could happen if you used a different balloon for each trail? It is necessary to use the same balloon for each experimental trial because each balloon is different. If a different balloon was used for each trial, the measurement of the inflated balloon might change even if you use the same measurements for the ingredients because one balloon could be stretched out more than another balloon. Which beverage produced the greatest…

Words 522 - Pages 3

All About Pepsi Essay

100 years. Learn more about our flagship brand and the broad spectrum of beverages it offers worldwide. Pepsi-Cola North America is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Mountain Dew, Sierra Mist, SoBe, AMP Energy, IZZE, Naked Juice, Propel, Mug, and Aquafina, among others. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks…

Words 304 - Pages 2