Broadly, it is understood that mass communication rituals have a central role to play in re-imagining the disjointed and detached population as a tight-knit, value-sharing collectivity, which sustains the experience of nationhood (Street, 2001). However, it appears that such collectivity is unnecessary (Sorlin, 2000). For instance, lets consider three major prominent media experiences that be viewed at one level as enabling the British to imagine themselves as a distinctive national community. Firstly, the funeral of Princess Diana that became a major event in the media where millions participated. Secondly, the consistent success in ratings of homegrown, long running, and British based soap operas showing daily life of inner city. Programs such as EastEnders and Coronation Street are transmitted regularly on a nationwide basis by British broadcasters with some sense of a public service dispatch. Thirdly, the success of several British films at the box office and subsequently on video as well as the small screen was something to be proud. They include Shakespeare in Love (1998); The Full Monty (1997); and Bhaji on the Beach (Gurinder Chadha, 1993); Four Weddings and a Funeral (1994); East is East (Damien O’Donnell, 1999); Trainspotting (Danny Boyle, 1996); Twin Town (Kevin Allen, 1997); The Full Monty (Peter Cattaneo, 1997); and TwentyFourSeven (Shane Meadows, 1997) . All of them were produced and set in Britain. Each of the above-mentioned media events had far