Improvement And Development Of Apple

Submitted By JoshAndrews1
Words: 1287
Pages: 6
Open Document
Improvements/ Developments
Clear differentiation or unique selling point
Declining brand- been overpowered by apple and android
Unique features and apps- such as BBM- which is a major selling point – however, peope know this so should focus advertising on other things
Currently perceived by many as a stepping stone to the iPhone; needs to eradicate this opinion and reputation -
Needs to show it isn’t trying to copy others, especially Apple, need to do things better/ differently – has a qwerty, apple has one phone, blackberry offers many different varieties etc
Could perhaps focus on functionality, as this is what it does best, as previously stated, design new apps, features, new selling points iPhone better for fun, games and apps so Blackberry could focus on this also
Have a range of phones, both touch screen but keep qwerty keyboard as they do this better than any others
Differentiation could be the range they offer. Which all are focused on individuals. Adverts have shown that they offer individulistic experieces, could exploit this further. Customised phones ( see next section)
Apple has a great design, easy to use, quality and an overall experience. Blackberry needs to clearly define why they are different and what their experience is all about
Target different sections of the market
Consumers recognise the Blackberry brand when it is presented and exposed to them, and then of the brand when considering a purchase in the Smartphone category, especially when seeking a multi functioning high capability device.
Increasing the breadth of brand awareness and situations in which the consumer would consider using the brand. Could do this through product extension and then marketing this effectively. Ensure they appeal to the different markets and consumers are able to see they have different product lines to fulfil different needs.
Like orange have done with different tariffs, different animal names for different options- customised for different types of people to offer a range for all
Range of blackberry handsets are currently not widely known so could therefore clearly show who and what different phones are for. For example, cheap phone with internet, youtube, camera etc for students, more experience phone with word, excel etc for business people, high spec camera, recorder, hd for people in design/film etc
Customisation- different colours, touchscreen or qwerty etc
Green environmental phone- soloar panel charging
Product line extension
Cover all ranges of phones. Lower priced: RIM is facing pressure from lower priced smartphones that run Google's Android operating system. Android basically came out of nowhere in 2010 and surpassed RIM's global market share
Also high end “RIM has been criticized for being slow to compete with rivals Apple and Samsung in the high-end smartphone sector”
However, focus has been on new technologies, super phone.
Improving the phones: * Better, more aesthetically appealing designs. * Bring out a whole new phone – touch blackberry * Easy to customise (reflection of your personality) – cover colours etc. * Less bulky (perhaps engineer a completely new look for one or a range of blackberry phone e.g. a sleek, slimline Blackberry). * Better quality materials to build the phone from. The cheap looking, easily broken plastic cover could be updated to a lightweight aluminium/ carbon composite finish. This, perhaps a more expensive version could act as direct competition to the iPhone. * Nice shinier > push up the price point (linked to above point). Perhaps helping to alleviate the feeling that Blackberry acts as an inferior alternative to the iPhone. * 3D/ NFC/ HD screen to enhance viewing (You Tube videos) and image (Facebook) quality. * Reliability and durability of the handset. Concerns and views were voiced that people who buy into contracts want a reliable phone that they know will not break – thus having to pay a
Show More

Related Documents: Improvement And Development Of Apple

my work Essay

BUSINESS STUDY SKILL ASSIGNMENT TASK 2 ESSAY WRITING TOPIC: “GLOBALIZATION” Definition “Globalization is a process of increasing changes world-wide of natural and cultural resources.” Advancing in transportation and telecommunication infrastructure, including rising of telegraph and its posterity the Internet are major factors in globalization. The term globalization is increasing its use since the mid 1980’s and the mid 1990’s. An endless controversy has appeared over globalization…

Words 1488 - Pages 6

My Work Essay

and fall to the ground. "Sorry I scared you; I came in late." The lady smiled sheepishly. Skye got off of the floor and dusted off the back of her skirt. She sat down as the lady gets her schedule. "Okay, so here's your schedule. I'll just have one of my best students give you a tour of the school." She smiled again. "Is she like a happy virus, or something?" Skye thought. Minutes later the same boy that lead her to the administrator’s office came in. "So, we meet again?" He asked with a huge grin…

Words 1634 - Pages 7

Essay on NOT MY WORK

 I am 18 years or older………………………………………………………………………………  I am able to participate in full time training and work full-time in my proposed business…  I am receiving a qualifying income support payment ………………………………...........  I am not an undischarged bankrupt ………………………………………………………………  I agree to hold and maintain a controlling interest in business during the terms of my NEIS participant Agreement……………………………………………………………………  I have not received NEIS assistance in the previous 2 years…

Words 1767 - Pages 8

My Work Essay

Instructions for FILING Divorce – With Children (This packet contains: Instructions, Civil Information Sheet, Petition for Divorce, Voluntary Entry of Appearance, Request for Service Form, Summons, Domestic Relations Affidavit, Child Support Worksheet, Parenting Plan, Kansas Payment Center Information Sheet, Vital Statistics Worksheet, Notice of Final Hearing and Decree of Divorce. It is for use in divorces where the filing person and spouse have children of their relationship together. The packet…

Words 1587 - Pages 7

Essay on My Work

By Sharon Morris We can all agree that this policy isn’t the exactly satisfying by many students or parents, some believe its against the students rights. Only 20 per cent of parents agree notwithstanding 80 per disagree of the judgement. Of the exceptional their child should have mobiles phone in school premises. However I understand the dilemma of students having electronic devices begin used in lesson time can distract the learning of students and the teaching of teachers. However its the parents…

Words 451 - Pages 2

My Paper Work

A Knights Tale A Knights Tale In the scene from A Knights Tale written and directed by Brian Heigeland. We watch as William Thatcher also known as Sir Ulrich Von Lichtenstein begins to win sword on foot. Section of the competition and as William Thatcher begins to win jousting for his first time. One technique film technique which was relevant in this scene is Juxtaposition also known as contrast. Juxtaposition is used when William is getting bashed and battered by his squires Watt and Roley in…

Words 549 - Pages 3

my work Essay

Typhoon Haiyan makes landfall The destruction in Tacloban City on the Philippines' east coast has been described in terms that are reminiscent of recent great tsunamis - of buildings and people being swept away by a huge wall of water. The cause is very different, of course. For tsunamis, the wall arises from an earthquake's displacement of the sea floor. In the "storm surge" that Tacloban and surrounding towns experienced, it is primarily the ferocious winds that create the unstoppable mass of…

Words 488 - Pages 2

my work Essay

Song of Solomon Toni Morrison Analysis of Major Characters Character List Themes, Motifs & Symbols Milkman Dead Milkman is considered the protagonist of the novel by critics who view Song of Solomon primarily as a coming-of-age story. Milkman is born into the noble lineage of a prominent black doctor and a wealthy landowner. He shares characteristics with heroes ranging from Odysseus, in Homer’s Odyssey, to Holden Caulfield, in J.D. Salinger’s The Catcher in the Rye. Both Odysseus and Milkman search…

Words 1029 - Pages 5

My Work Essay

Signs of Trouble By early 1929, people across the United States were scrambling to get into the stock market. The profits seemed so assured that even many companies placed money in the stock market. And even more problematically, some banks placed customers' money in the stock market (without their knowledge). With the stock market prices upward bound, everything seemed wonderful. When the great crash hit in October, these people were taken by surprise. However, there had been warning signs.…

Words 539 - Pages 3

My work Essay

1. I think Glory Road was an accurate depiction of racism in basketball in the 1950’s because history has revealed that racism existed in every aspect of life back then. Whether it has something to with being on the back of the bus or even playing sports. The truth is, black people or as the word they used “coloured” was treated unfairly and it is something that has changed dramatically throughout the past 50-60 years. 2. Personally, I do not believe that racism still exist in basketball for many…

Words 726 - Pages 3