customers’ needs and wants.
WHAT ARE GOODS?
Kinds of things you can touch or hold in your hand.
➢ __Durable goods____________ – things that have a lasting effect
➢ ____Nondurable good____ – things that last only a short time
Examples?
Food, paper, topsoil. Drinks
WHAT ARE SERVICES? Unpred. & intangible
Kinds of things you can’t physically touch, and are performed for a customer.
Examples? Car wash, telegrams, fast food, haircut, mail service, cable service
WHERE ARE GOODS SOLD AND…
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