The mission of the business plan is to reach yearly revenue of 3 million or higher within five years, including revenue from retail and e-business channel. A pro-forma financial analysis spreadsheet is attached along with document on the basis of expected monthly sales revenue from “TAZZA” and “CASCADAS” brand, operating costs and profitability for five years down the line. The company is expected to be cash positive in the second quarter of operation with yearly 64% increase in revenue and over 200% increase in profitability in five years.
The NaturalnFreshBev would require a large amount of startup cost primarily due to the initial setup cost, product development, channel development and advertising operation. The capital structure of PrecisionSports will be based on 30% of debt financing and 70% of equity and future debt convertible financing for expansion. The debt financing portion will be sourced though the combination of loan from friends & families and crowd funding whereas the equity financing will be based on the investment by the business partners and angel investors. The financing strategy is primarily focused to keep the low debt-to-asset ratio and to hedge the risk of repaying higher debt burden in the event of any future cash flow issue. Additionally, NaturalnFreshBev has plan to use the convertible notes payable for its future expansion financing.…show more content… • Initial two product lines of business i.e fruit based natural fruit based brand “TAZZA” and naturally flavored water brand “CASCADAS” are marketed with a unit price of $11.99 per pack of 6 bottles in retail market.
• Monthly Sales growth is 4% with 3% of return and
