Negative Stereotypes

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A number of questions where directed towards the children in regards to the dolls such as “Show me the doll that is the ‘nice’ doll,” “Show me the doll that looks ‘bad’”. A high majority of the children favoured the white doll and associated positive attributes towards the doll in contrast to the black doll perceived as negative and less appeling ( Henry Holt & Co, 1947, p. 169). In a separate study contacted by Clark and Clark (1950) African American children were asked to colour in drawings of a girl and boy and that they colour in the pictures the same colour as themselves. Most of the children with dark complexions coloured in the pictures with a light coloured. The experiments concluded that “Stereotyping, prejudice, discrimination, …show more content…
Pedulla (2012) argues negative counter-stereotypical information can also have prejudice-reducing outcomes when the content of the negative counter-stereotype is in direct contrast to the main negative stereotype. Pedulla based this theory by looking at homosexual men and African American men within the work force, an area in which research indicates that stereotyping is highly likely. Pedulla uses existing research material that indicates that stereotyping against African American men and Homosexual men is formed from negative stereotypes. Research supporting Pedulla’s paper indicates that homosexual men are stereotyped as weak and effeminate in contrast African American men are commonly stereotyped as aggressive in nature. Pedulla argues that the contrasting nature of the negative stereotypes associated with homosexual men and African American men (effeminacy and aggressiveness) enable these social stereotypes to serve as counter-stereotypical information to each other, reducing stereotyping against each group, Pedulla calls this “offsetting stereotypes”. Pedulla argues that by adding African American and homosexual social stereotypes reduction in prejudice stereotyping experienced by men who are either homosexual or African
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