Instead of saying “the greatest capitalistic innovation in history” he uses the much more safer phrase “free-market economy” instead of “capitalistic”. The reason he does this is because there are people who are afraid of the concept of the government involving itself into one of the worlds biggest economic tools. By implementing this sort of Orwellian premise of creating ambiguous meaning of words. He is able to successfully go on to present his ideas without the concerns that the public may present about the economy. Chairman Pai also seems to use some aspects of propaganda to his advantage. In an essay by the Institute for Propaganda Analysis they identify many sources ways to achieve a goal by using propaganda. One of these methods is called “Plain Folks” in which the person (usually a politician) aims to show how relatable he his with the public and how similar they are. Mr. Pai did this through viral marketing. In a Youtube video in which he explained how N.N is good he said “You can still ruin memes” and then proceeded to dance to a song. The internet had a field day with this as they saw him as one of their own. He is “a true connoisseur of dank meme” as a commenter put it. This viral marketing technique